American Salon — April 2012
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American Salon Staff


Shin Salon
In the heart of Santa Monica, CA, a bungalow-style retreat with a wooden façade is the home of Shin Salon, a relaxing sanctuary devoted to beauty. After spending nearly 15 years working in some of New York City’s premiere salons, master dry-cutter Shin An realized her dream of opening the eponymous salon last summer.Envisioning an intimate luxury salon that exuded peaceful simplicity and clean modernity, An relied on architect and close friend Suhail to create a tranquil aesthetic that guests would experience from the moment they walked through the discretely relocated side entrance. Upon entering the 1,160-square-foot space, clients are greeted by hand-carved wood panels that An refers to as “cultural tattoos” of her Korean heritage. The Asian-inspired details include intricately carved ceilings, hand-painted privacy screens, bright mosaics and a beautifully landscaped outdoor patio. Six dry-cutting and color stations and a single manicure and pedicure station keep the space feeling personal for guests to enjoy the range of hair and spa services that includes cuts and color, eyebrow threading, scalp treatments and a silk deep-conditioning treatment. At the front, the carefully edited boutique features offerings from Sachajuan Professional Haircare, Lafco Candles, Philip B, Jewelry by Sarah Magid and Brad Skin Care. —M.R.


All Access
The Redken Style Station app recently got a makeover. In addition to iPhone and Android smart phones, beauty pros will now have the opportunity to access the popular application via the iPad, where they can connect, share looks and exchange information with their peers in Redken’s online social community, The Break Room. Among the other new features are more than 1,000 easy-to-create, fashion-forward formulas using Redken’s new Chromatics color; a look book that showcases the latest hue trends and is also customizable so stylists can create personal portfolios; and a client consultation tool. Of course, stylists will also have a handy timer at their fingertips that prevents overprocessing by enabling them to set alarms for multiple clients with individual ring tones. “When conceptualizing this launch, we put the stylist first by offering the tools and information they need along with the ability to customize the experience,” says Darienne Howe, assistant vice president of integrated communications for Redken. —K.D.


At Your Service
Honing in on the importance of satisfied clients and happy employees, Hair Cuttery, which owns 850 salons across 16 states, utilizes a program called WOW Service for every guest visit. WOW, which stands for Willingness Opens Windows, consists of five steps—Greeting, Consultation, Shampoo, Service and Until Next Time—and is used by all 12,000-plus Hair Cuttery employees. Employees are evaluated on their execution of the service model. Those who excel are honored through a number of events, with the ultimate celebration being an annual trip to Cancun for 300 of the company’s top WOW employees. “We made a declaration to incorporate WOW Service in our professional business culture and to deliver it 100 percent to every client,” says company owner and co-founder Dennis Ratner. “By committing to execute this as a strategy, the results are bigger tips, higher average customer sales, and loyalty to build a better-quality relationship between the stylist and client.” —J.T.


Portland, Oregon

Thanks to hit television show Portlandia, Portland, OR, is hip and happening right now. In addition to being one of the greenest cities in the nation, it’s a hotbed for music and art, making it a distinct and fashion-forward city as evidenced here in these three local salons. —Jolene Turner

New Vintage Beauty Lounge
Situated in a LEED-certified building in Portland’s up-and-coming Mississippi Avenue district, New Vintage Beauty Lounge boasts an aesthetic that fuses old and new elements while providing clients with services in cuts, color and makeup to keep them fashionably hip. “The people here are chill, but innovators; they look to us to give them a certain style,” says Margaret Turner, New Vintage’s owner and founder, who created the salon’s interior with her husband, Joe. Featuring a modern hunting lodge design with an androgenous feeling, the 2,000-square-foot salon includes vintage pieces like taxidermy on the walls and a family heirloom leather couch. New elements include the impressive 30-foot custom-made service bar, cut from a single Douglas fir tree. “I think the salon works well here because we look different than other beauty establishments, and the services we offer match our vibe,” Turner says.
IN STOCK: Kevin.Murphy, Moroccanoil, Sachajuan

Wanting to prove a business can be green and glamorous, Jennifer Webb opened the Prima salon in a LEED-certified building in Portland’s West End district. Prior to opening, Webb went the extra mile to ensure that nearly every facet of her 1,600-square-foot space was green—from soy-based glaze on the flooring to vegan furniture and a ventless washer and dryer system. She then added 23 gorgeous chandeliers to the mix. “Here, you get the feeling of walking the red carpet, but we still have the cool, urban green element,” Webb says. Services include cuts, haircolor, airbrush tanning, microdermabrasion and lash extensions. Webb, who often teams up with local clothing designers for special fashion events and beauty parties, notices that the brunt of her clients are just like her. “I’m a Portland girl, but my clients and I love getting glamorous,” Webb says.
IN STOCK: Kérastase, Moroccanoil, Pureology

Magnum Opus
With a strong focus on customer service and stylist education, Magnum Opus is one of Portland’s few team-based salaried salons. “We strive to be both client- and employee-centric in our business approach,” says Magnum Opus General Manager Joe Hunter, who notes that the strategy has resulted in consistency and the assurance that clients’ needs always come first. Established in 1973 by Les Madden and now co-owned by Madden and his wife, Mary Madden, the industrial-style space offers full hair and color services and waxing to many of Portland’s professional working women. The main focus is creating soft, feminine, wearable looks with an emphasis on a rich, warm blonde color palette for their many clients seeking that bombshell hue. The salon also lavishes the same TLC on its staff, providing employees with a full benefits package as well as three special educational events a year that feature internationally acclaimed talent.
IN STOCK: Davines, Goldwell, Kérastase, Shu Uemura


In every small town across America, there’s at least one salon that raises the bar for everyone else. Hillsdale, NJ, (population 10,219) has The B Hive.

The B Hive Salon
Located 15 miles from the George Washington Bridge that leads to New York City, Hillsdale, NJ, is a small town with lots of attributes, chief among them is that it’s a great place to raise a family. Up until this year though, it was lacking an eco-friendly salon, according to stylist and The B Hive Salon co-owner Angela Alba. “People here weren’t familiar with salons that don’t use harsh chemicals,” she says. That all changed when the 17-year industry veteran opened The B Hive Salon in January—the first-ever Organic Salon Systems concept salon that uses products that are sulfate-, paraben- and ammonia-free. Taking it a step further, the salon also implemented a wealth of green practices in the space that include wind-sourced electricity, web-based software with electronic receipts, bamboo sustainable brushes and recycled plastic combs, marketing materials printed on organic seed paper with soy-based inks and pretty much every other imaginable eco-friendly practice possible. “We want to be known as a place where people can come for a truly fabulous salon experience without sacrificing their health or the well-being of the planet,” Alba says. Both Alba and her husband, James, who serves as the salon’s general manager, knew they were creating something good for Hillsdale. That fact was also not lost on Alba’s father, Frank Flores, who asked to come on board as a co-owner. The salon utilizes chemical-free lines, including KeraGreen, a formaldehyde-free keratin smoothing service and haircare line, O’right botanical haircare and Hanz de Fuko, all distributed exclusively in North America by Organic Salon Systems. Alba and her staff of five stylists offer full color services, cuts, and smoothing and conditioning treatments done in a 1,700-square-foot space that is truly eco-friendly in look and design. “We found a great location and began our eco makeover in every facet of the space,” Alba says. “Our reception desk is made with a certified green veneer, we used only no-VOC paints, and soon we’ll utilize rainwater harvesting for plants.” The salon also makes a point to give back to the community and Mother Earth. “Realizing the importance bees have on Earth, we support local New Jersey bee farmers by carrying bee products like honey and soaps,” Alba adds. Pleased with the green message the salon is spreading, Alba believes that Hillsdale residents are already viewing the salon as a breath of fresh air. “Our salon will be successful because we’re on the cutting edge of a new phase in the industry,” Alba says. ✂ —Jolene Turner
In stock: Organic Color Systems, KeraGreen, O’right, Hanz de Fuko


Team Effort
Two leading brands—Paul Mitchell and Oster—have collaborated to produce the new Power Pro Clipper, inspired by the popular Oster Classic 76. The clipper features a size 000 blade, an ergonomic and lightweight design, an ultraquiet motor, and a turbo power boost speed for advanced cutting techniques and extra-thick hair removal. Contact your local distributor for more information. —K.H.

Boys Club
Todd Goldenfarb opened the first location of Sloane Square Barbers & Shoppe in 2010 in South Beach, FL, with the goal of providing men with a place to feel comfortable getting pampered. The membership-focused “club” offers a range of services from hot lather shaves and sideburn touch-ups to mini facials and manicures, plus extras like complimentary scotch, beer, wine, espresso and soda; shoulder massages; and warm towels upon arrival. Clients can choose from three types of memberships offering a variety of unlimited services for up to three months. At the retail counter, men can take home products including Redken for Men haircare, TIGI Bed Head for Men haircare and Anthony for Men grooming products. “I really wanted to create a luxury atmosphere where guys can come and just chill out, instead of feeling like they’re in a typical assembly line type of barbershop,” Goldenfarb says. The concept behind the salon’s tag line, “The Modern Gentlemen’s Sanctuary,” was an instant hit, which led Goldenfarb to open a second location in Coral Gables, FL, just a year later. —M.R.

Recover Your Losses
The next time a client who has resorted to the buzz cut to hide his thinning locks makes a visit, suggest that he add these new thickening products to his arsenal of density-boosting weaponry instead. The weightless formula offered in Bosley Professional Strength’s Healthy Hair Rebalancing & Finishing Treatment is designed to reinvigorate natural hair growth by reconditioning and repairing the scalp with the exclusive LifeXtend complex, burdock root and marula oils. For more instant results, dust Hair Thickening Fibers onto fine areas, creating the appearance of a fuller head of hair. The fibers, composed of keratin proteins, blend with the hair for an instant fix and natural finish that’s safe for daily use. —M.R.