American Salon — May 2014
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Better Business
American Salon staff

Backstage Access Sought-after hairdresser Jairus Robinson runs one-man Jairus Noble Salon in the wealthy resort town of Jackson, WY. To stay on top of his competition, Robinson ensures he’s in-tune with the top techniques in hairdressing, which he witnesses working backstage at Paris Fashion Week alongside Oribe Hair Care educators. “I’m very fortunate to be able to work with such amazing talent in Paris,” Robinson says, adding it makes him more attractive to clients who visit his 550-square-foot private studio. Oribe often works closely with talented stylists who show dedication and drive to further their skills at the fashion shows, and this often results in happier clientele. “Many clients appreciate the work I do here because of my fashion week training,” Robinson says. “The techniques I learn give them a sense of newness and provide some excitement as they look forward to their next appointment.” —J.T.<br /> <br /> making the grade<br /> <br /> Rogers Software recognizes that running a beauty school is no easy task, which is why it added myriad school features to its SuperSalon software. The software’s new 2014 version, 5.6.5, is designed for use in the salon as well as in learning institutions, to make it easy for salon and school owners to stay organized with day-to-day operations. Available on a streamlined interface, the software’s school features include customizable grading parameters; individual performance measurement; simple tuition management, such as tracking student payments and debts; individualized class scheduling; and testing and reward methods in which students can earn service credits. In addition, the software’s compatibility with educational systems, Freedom and Premiere, allows business owners to adopt SuperSalon without losing important data. —N.A.<br /> <br /> Grow Up<br /> According to industry guru Antony Whitaker, a championship team always outperforms a team of champions because the former works together to be the best they can be while the latter generally focuses on individual needs. “Team development should be the top priority for any business, yet too many salon owners struggle with it because they lack understanding or see it as too much of a challenge,” says Whitaker. Here, the acclaimed hair business expert and author shares tips from Grow 3: Team (Antony Whitaker, 2013), his latest book about how to create a championship team.<br /> • Create a real sense of belonging for your team on an emotional rather than a theoretical level. It’s imperative that each member is involved in the risks and rewards, the highs and lows, and the obligations and options.<br /> • Recognize that everyone has a role to play. Your best stylist still needs an assistant to shampoo and make coffee, and a receptionist to confirm bookings.<br /> • Cultivate a collective consciousness where the team acts as one. Give the group chances to be together away from the salon, like working at a fashion show.<br /> • Be consistent in your approach by clearly defining the roles, goals and responsibilities of each employee; spelling out how they fit with the team; and valuing what each individual brings to the team. Don’t think your business succeeds solely on the work of senior stylists. <br /> • Coach your team rather than tell them what to do. When your team has ownership of a solution, they will work harder to make sure it succeeds.<br /> • Recruit for attitude—not just technical skills or because you have a gap. A motivated and enthusiastic but less-experienced individual might fit your team better and make you more money than a superstar with a bad attitude.<br /> • Know your vision for your team and share this with them. Give the group the scope to influence what you want to achieve and how to get there so everyone feels an emotional involvement. —K.D.<br /> <br /> trading spaces<br /> <br /> Keeping Philadelphia residents coiffed for 10 years, Main Attraction Unisex Salon recently moved addresses and goes beyond its regular business of offering the latest in cuts, colors and styling. Now in a 1,500-square-foot space in the heart of the city’s University City area, the salon transforms from a workspace to an education center with owner and Andis educator Kenny “The Professional” Duncan at the helm. Duncan planned the space to be both conducive to classwork and fun. A three-chair training space enables one of the salon’s three licensed managers to evaluate students for state board certification. Six of the 12 stations are in the 500-square-foot rear area of the salon, allowing students close proximity to presenters during demonstrations. When class isn’t in session, the back area stores rolling stations and chairs to free up the main floor for monthly live music events. “A large portion of our clients are high-profile musicians, which yielded the idea of monthly jam sessions,” Duncan says. “This has been a great way to attract new clients; people come for the musical entertainment and then stay for the quality services we provide.” —J.T. <br /> <br /> selling points<br /> <br /> At the National Redken Artist Connection (RAC) 2014, which took place January 19 to 21 at the Red Rock Casino, Resort & Spa in Las Vegas, more than 750 salon professionals experienced extensive education and learned about the latest trends and Redken products. One of the classes offered was In the Bag, led by Sam Villa, founding partner of Sam Villa and education artistic director for Redken, which focused on how to sell and talk about products in a creative and effective way with an emphasis on retail and consultations. “Salons, sales consultants, hairdressers, salon owners and manufacturers have to realize that people buy people, and then they buy things,” Villa says. “This dramatically impacts the way we have to forecast to reach today’s customer.” Here, Villa offers words of wisdom to help increase salon sales.<br /> • Business goes where invited and remains where <br /> appreciated.<br /> • Reputations are made by many acts and lost<br /> by one.<br /> • People prefer doing business with friends.<br /> • Trust keeps customers loyal.<br /> • Product knowledge has no substitute.<br /> • Performance continues to outsell promises.<br /> • Know-how surpasses guess-how.<br /> • Enthusiasm is as contagious as ever.<br /> • Quality is as prized as a precious possession.<br /> • The extra mile has no traffic jams. —N.A.<br /> <br /> Wise GuyRocker Prince<br /> At Haider Ackermann’s Paris Spring/Summer 2014 show, it was all about edge and elegance. To complement the collection of jewel-toned silks worn by models, Wella Professionals Global Creative Director Eugene Souleiman created a neutral color and simple hairstyle. “The look was single-minded and needed to be one color to show off the style, so we used Illumina in advance to create a natural, even color with luminosity to finish the hair,” Souleiman says. To that end, he applied Illumina Color in 5/81, then washed and conditioned hair with Brilliance Shampoo and Conditioner. Backstage, the models’ strands were first cut to outline the hairline for clean edges before they were misted with Dry Create Character Texturising Spray for volume and blow-dried. After center-parting the hair, Souleiman generously applied Oil Reflections to the front and sides before separating the hair with fine- and wide-toothed combs. He misted Ocean Spritz Beach Texture Spray on the back of the head before blow-drying small sections and widely twisted pieces for extra texture. —K.H.<br /> Strike it Lucky<br /> Times may have changed, but Milwaukee-based Lucky Tiger—from BlueCo Brands, the parent company of Barbicide disinfectant—has been on a mission since the 1930s to elevate “man” to “gentleman” with its army of grooming products. “The Lucky Tiger collection is for men of any age who aspire to a time when men were sophisticated, impeccably presented and ready for anything that came their way,” says Brenda Leckie, the brand’s sales director. Customers can choose from The Barbershop Classics, launched in 1935, and the Premium line created in 2006. Head-to-toe products include a face moisturizer (seen here) and a deodorant and body spray, to name a couple, with ingredients such as aloe and green tea extract. —C.R.<br /> custom cut <br /> From the mural of white wind turbines to the wood-framed mirrors, every corner of The New California Barbershop has the personal touch of its owner, Brian Girgus. Girgus turned his longtime hobby of cutting hair into a profession when he opened the barbershop, located in the artsy community<br /> of Echo Park, CA, in December 2013. He handpicked vintage chairs and benches with unique designs to create a “new California” feel, a mix of classic and modern. Along with offering haircuts and straight-razor shaves, the shop includes a small but well-curated general store that sells vintage men’s clothes to kitchenware to hair products. Whether clients visit for a<br /> cut or to say hello, Girgus aims to make his shop a place where the neighborhood can connect. —S.S.<br /> <br /> <br />