Go With the Flow
Wavy looks provided easy elegance on the spring 2012 runways. —Lotus Abrams

Elene Cassis
To achieve the wavy faux bobs seen at Elene Cassis’ Manhattan show, L’Oréal Professionnel Portfolio Artist Amit Abraham wrapped 2-inch sections of hair in foil, crimped them with a curling iron and brushed the waves out before braiding the underside and tucking hair under. KEY PRODUCTS: L’Oréal Professionnel Mythic Oil and Texture Expert Expansion, Fresh Dust, Infinium 3, Mousse Volupté

Sonia Rykiel
Guido, Redken creative consultant, was inspired by designer Sonia Rykiel’s personal style to create the 1940s-meets-1970s wavy blow-outs at her Paris show. He achieved the style using a 1-inch iron and a pin-set. KEY PRODUCTS: Redken Fashion Work 12, Hot Sets 22, Satinwear 02

Maisonette
At Maisonette’s Manhattan show, lead stylist for TIGI Professional DJ Riggs paired loose, romantic waves up front with a messy French braid in the back. KEY PRODUCTS: TIGI Catwalk Session Series Transforming Dry Shampoo, Session Series Wet Look Gel, Your Highness Firm Hold Hairspray, Your Highness Weightless Shine Spray

ROLL WITH IT

Twisted updos ruled the runway at these spring 2012 shows.

Roberto Cavalli
At Roberto Cavalli’s Milan show, Redken Creative Consultant Guido pulled the models’ hair into glamorous French twists, leaving some strands out for an effortless appeal. KEY PRODUCTS: Redken Aerate 08, Fashion Work 12

Marc Jacobs
Redken Creative Consultant Guido put a 1960s spin on the French twists at Marc Jacobs’ Manhattan show, adding irregular bang pieces and sideburns
à la musical movie Sweet Charity (1969). KEY PRODUCTS: Redken Forceful 23, Satinwear 02

Preen
Paul Hanlon, lead stylist for Aveda, created neat and clean twisted updos at Preen’s New York City show that evoked a 1940s feeling. KEY PRODUCTS: Aveda Air Control Hair Spray, Brilliant Damage Control, Brilliant Spray-On Shine, Volumizing Tonic

Louis Vuitton
Picking up on the look he created for Marc Jacobs, Guido, creative consultant for Redken, created French twists at Louis Vuitton’s Paris show, pulling out bits of hair to add a punky yet pretty edge. KEY PRODUCTS: Redken Aerate 08, Fashion Work 12, Wool Shake 08

flights of fancy
From whimsical updos to pops of brightly colored strands, hair took creative forms on the spring 2012 runways.

Issey Miyake
Eugene Souleiman, global creative director for Wella Professionals, pulled the hair into sleek ponytails over donut forms and sprayed them with vivid colors for a flower-inspired futuristic look at Issey Miyake’s Paris show. KEY PRODUCTS: Wella Professionals Stay Firm Finishing Spray, Velvet Amplifier Style Primer

Jeremy Scott
Wella Professionals Global Creative Director Eugene Souleiman created a fun “Barbie goes country” look for Jeremy Scott’s New York City show by tonging the hair with a wide-barrelled hair tong and pulling it into pigtails. KEY PRODUCTS: Wella Professionals Perfect Setting Blow Dry Lotion, Super Set Finishing Spray

Peter Som
At Peter Som’s Manhattan show, Wella Professionals Color Ambassador Aura Friedman added wefts of rose, peach, apricot and salmon hair into the slightly unkempt style created by Wella Professionals Global Creative Director Eugene Souleiman. KEY PRODUCTS: Wella Professionals Ocean Spritz Beach Texture Hairspray, Perfect Setting Blow Dry Lotion