American Salon 0512 : Page 60
Beauty Lab Eight brand-new products you just have to check out TELA Tress Relief Help your clients battle brittle damage with Matrix’s new Total Results Repair fortifying regimen. F rom split ends to breakage, the summer months mean an increase in visits from clients in need of more than just a cut and color. Right on cue, Matrix’s latest addition to its Total Results system, Total Results Repair, features the innovative Cuticle Bond technology for hair restoration and resurfacing. The new collection—consisting of Repair Shampoo, Conditioner, Break Fix Leave-In Elixir and Strength Pak Intense Treatment—is bolstered with ceramine and amino silicones that penetrate deep into the hair fi ber to repair damage from the inside out. “I’ve had my fi ngers crossed for a product line that allows me to have instant impact when the client who sits in my chair has hair that’s incredibly damaged,” says Nick Stenson, Matrix artistic director. “I advise clients to begin with the Repair Shampoo because it’s so gentle and the Repair Conditioner because its creamy formula is the best nourishment to rebuild brittle strands and add shine.” As a whole, the regimen is designed to infuse strength, hydration, shine and manageability into ravaged locks, but the line is anchored in one key product for achieving maximum results. The dual-action Break Fix Leave-In Elixir can be used as a deep-conditioning restorative treatment or as a thermal damage defense shield while styling. Its reconstructive capabilities prevent future breakage, producing instantly lustrous locks your clients will be eager to fl aunt. matrix.com —M.R. 60 American Salon May 2012 SULTRA Along with a rapid heat-up that can reach 410 degrees, Sultra’s The Flirt Smooth and Straight 1-inch iron features Korean ceramic plate technology that evenly distributes the desired temperature for long-lasting straight styling. sultra.com WELEDA The clarifying properties of olive oil soap combine with the excess oil-eliminating power of witch hazel extract in Weleda’s new One-Step Cleanser & Toner. The multitasking product’s milky formula is ideal for normal to oily skin types. weleda.com With Tela Beauty Organics’ new Smooth Operator Blow Out Serum, clients can easily keep their hair frizz-free and silky smooth between in-salon treatments. The moisture-enhancing technology is fortifi ed with quinoa protein to repair damage. telanyc.com BAIN DE TERRE Bain de Terre’s new Keratin Phyto-Protein Strengthening Shampoo & Conditioner are ideal for clients with damaged or over-processed hair. The unique blend of keratin, wheat, corn and soy proteins enriches and protects fragile strands. baindeterre.com ORIBE HAIR CARE Infused with natural emollients like aloe leaf juice and coconut, Oribe Hair Care’s medium-to fi rm-hold Sculpting Cream provides touchable control plus humidity-resistant fortifi cation and elasticity for summer styles. oribe.com WASHI Cutting wet or dry hair has never been more precise than with Washi’s Ultimate Shears. Featuring the new anti-push, back-screw tension adjuster, the ultrasharp edge was crafted from authentic Japanese Hitachi ATS-314 steel. washiscissor.com OPI OPI has revamped the stainless steel Mini Nipper for improved safety and precision. Available in chrome or in a limited-edition purple, the cuticle clippers are equipped with a ¼-inch jaw, an upgraded retractable spring and contoured cutting edges. opi.com MATRIX The new Matrix Design Pulse Clean Remix Instant Dry Shampoo delivers dual-action styling power. It not only absorbs oils without leaving excess residue, but it also enhances textural defi nition and separation to revamp second-day styles. matrix.com First Look PHOTOGRAPHY: VEER.COM (TRESS RELIEF); WRITING: MEGAN RUPP (BEAUTY LAB)
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