American Salon 0512 : Page 66
KATE Color Therapy WARMING TREND Haircolor is warming up for spring and summer, according to Tracey MINKA KELLY Cunningham, celebrity colorist and Redken creative consultant for color. Cunningham says Minka Kelly’s golden brown shade is popular with her clients, as is Kate Bosworth’s platinum blonde hue. As far as redheads go, Cunningham says Bryce Dallas Howard’s look is the most-requested by women seeking to go with the fi ery color. “She’s become such an ‘it girl’ since her role in The Help (2011),” Cunningham says. “Her deep red color is defi nitely going to be a trend for spring and summer 2012.” Cunningham has been using Redken’s new ammonia-free Chromatics permanent color on her clients to create multidimensional results and keep their hair conditioned and healthy during the hot summer days. Redken launched eight new shades for even more creative possibilities this month. For the Chromatics formulas for all three celebs, visit blog .americansalonmag.com. —L.A. BRYCE DALLAS HOWARD Brighten Up Keratin Complex’s new lightening system, It’s a Blonde Thing, makes going blonde easier and less damaging, thanks to a nourishing natural keratin protein and panthenol complex. Delivering up to seven levels of lift, the product can be used with the system’s 10-volume, 20-volume, 30-volume and 40-volume developers, which are fortified with keratin to reduce porosity and protect the hair shaft, silk protein to restore moisture and improve shine, and collagen to leave locks silky. keratincomplex.com —M.R. HIGH CONTRAST Creativity gets a major boost with Scruples’ new 3 Dimensional Customized Gel Colour System, which creates multidimensional hues in a flash while supplying superior gray coverage. The line boasts a High Definition Custom Mixing Gel Colour System featuring 10 pure-base shades that allow beauty pros to create more than 200 permanent and demipermanent hues, as well as the Blazing Highlights Toner Infused Gel Colour System that lifts up to seven levels on natural or color-treated hair and deposits permanent haircolor in a single process. There’s also a Shadow Lowlights Filler Infused Gel Colour System with seven hues that can be mixed to create 18 lowlight shades to achieve a three-dimensional color service. Each gel color contains the proper filler, eliminating the need for re-pigmentation and enabling colorists to achieve expert results in a single step. “With Scruples’ 3 Dimensional Customized Gel Colour System, saving time, making more money and stretching artistic freedom are at beauty pros’ fingertips,” says Tracy Liguori, co-president of marketing and advertising. scrupleshaircare.com —K.D. 66 American Salon May 2012 Pop Art Dye-shy clients can still add fun pops of color to their hair with the fashion-forward Great Lengths Accent Colors line from HairUWear. Like all Great Lengths extensions, Accent Colors are pure Indian temple hair that is processed with the company’s patented technique that eschews the use of bleach or ammonia derivatives. New for spring and summer are the limited-edition Coral and Denim hues. greatlengths.net —L.A. Cool Factor Matrix’s new fashion-forward Metallic Pearls Socolor and Color Sync shades deliver soft cool beige tones with a hint of violet and an edgy iridescent fi nish. The new collection features three Socolor hues (7P Dark Blonde Pearl, 9P Light Blonde Pearl and 11P Extra Light Blonde Plus Pearl) and two Color Sync shades (8P Medium Blonde Pearl and 10P Extra Light Blonde Pearl). The launch also includes a new technique called Pearl Drop that provides shimmering, multidimensional results. matrix.com —L.A. BOSWORTH PHOTOGRAPHY, WARMING TREND: WIREIMAGE (BRYCE DALLAS HOWARD, KATE BOSWORTH), GETTYIMAGES (MINKA KELLY)
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