American Salon 0512 : Page 75
PBA MEMBERS RECEIVE: COMPREHENSIVE DATA ECONOMIC INDICATORS INDUSTRY TRACKING OBJECTIVE INFORMATION CONSUMER REPORTS research Insight on the Industry PBA conducts and makes available to professionals comprehensive research on the indicators affecting the growth and prosperity of the beauty industry. The ‘Business of Beauty’ report statistics have made a great impact on the salons I’ve worked with. Information such as ‘71% of consumers leave a salon never having had a professional recommendation; 85% would welcome a recommendation/ consultation’ worked into any salon’s processes can help that salon’s retail business soar. ~Ann Mincey, Redken 5th Avenue NYC & Founder of Starshine Inc. probeauty.org/research 800.468.2274 BECOME A MEMBER
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