American Salon 0512 : Page 80
SHAMPOOS “I always explain to clients that they have invested money into their beautiful color service; the purchase of a color protection shampoo is a protection of that investment,” says Amie Breckenridge Goltz, Scruples artistic director. Additionally, clients who use it fi nd that not only does their color last longer but their hair is also healthier.” Goltz says she typically offers a salon guarantee of the color service with the purchase of a color protection shampoo. Scruples Pearlscriptives Renewal Color Retention Shampoo, scrupleshaircare.com; TIGI Colour Combat Colour Goddess Shampoo, tigihaircare.com; Wella Professionals Brilliance Shampoo, wella.com; Leonor Greyl Bain Vitalisant B, leonorgreyl-usa.com LEAVE-INS “I never let a red or copper leave my Staying Power Teach clients about the importance of caring for their color-treated hair after they leave the salon with these expert tips and product recommendations. —Jolene Turner MASKS “I recommend that clients use a mask for color-treated hair before coming in for a color treatment so that the hair is in good condition to start with, and the color can be applied more evenly,” says Kien Hoang, Oribe Hair Care educator and owner of Umbrella Salon in San Jose, CA. “After color, they should use the mask to maintain vibrancy and longevity.” For an indulgent salon-style treatment at home, Hoang suggests clients heat two wet towels in the microwave and then “steam” the hair that has been treated with a mask. Once the towels have cooled, he advises rinsing the mask out with cold water to close the hair shaft. salon without a color protection leave-in product,” says Aloxxi Creative Team Member Gina Karpenko, adding that these products are like having insurance for haircolor. “Haircolor tends to fade because of two main reasons: not enough protein and an open cuticle layer. If your cuticle is open, you leave room to lose precious color molecules every time you wet your hair. Leave-in conditioners help combat these problems by fortifying the hair with strengthening proteins and rich emollients to hydrate strands and smooth the cuticle.” L’Oréal Professionnel Série Expert Vitamino Color Gel Masque, lorealprofessionnel.com; ColorProof DeepQuench Moisture Masque, colorproof.com; Farouk Systems CHI Ionic Color Protector System Leave-in Treatment Masque, farouk.com; Oribe Hair Care Masque for Beautiful Color, oribe.com 80 American Salon May 2012 Matrix Total Results Color Care Miracle Treat 12 Lotion Spray, matrix.com; Aloxxi ColourCare Leave-in Conditioner, aloxxi.com; Organic Care Systems Protect Leave-in Conditioner, organicsalonsystems.com; Pureology Essential Repair Colour Max, pureology.com PHOTOGRAPHY: VEER.COM (BEAUTY)
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