American Salon July 2012 : Page 50
1939-1967 1939 1941 Pedicures and foot World War II begins on September 1; the U.S. enters the war in 1941 on December 7. “Be the Woman Behind the Man Behind the Gun” war bonds are sold in salons. 1940 Zotos launches the rst cold wave perm. massages become new salon services. 1945 World War II ends on September 1 1950s Redheads multiply with the popularity of Lucille Ball and model Suzy Parker. Shorter hairstyles such as the cap, bouffant, beehive and poodle cut also become more prevalent as hat popularity fades. 1947 Barbicide , a disinfectant for styling tools, is invented by Maurice King. Germany by Hans Erich Dotter. 1947 Goldwell is founded in <1954 Rayette introduces the transparent plastic hood dryer. 1950 The 1953 Marilyn Monroe stars in Gentlemen Prefer Blondes and ignites a platinum blonde explosion that lasts until the 1960s. rst one-step lightener and haircolor, Miss Clairol Hair Color Bath, is introduced at IBS in New York City. 1960s Jacqueline Kennedy becomes an important style-maker, with her lush hairstyles causing a revival of wigs; the mod look arrives from London with The Beatles and Twiggy (far right). PHOTOGRAPHY: CORBIS (LUCILLE BALL, TWIGGY, MARILYN MONROE) 1954 Vidal Sassoon opens his rst salon promoting wash-and-wear hair. 1968 The days of separate beauty parlors and barbershops begin to come to an end with the rst unisex salon opening in New York City. 1967 Vidal Sassoon, 1960 Redken is founded by Paula Kent (now Meehan) and Jheri Redding. stylist Roger Thompson and perm expert Annie Humphreys begin developing the wash-and-wear perm . 1964 1965 The United States begins planned air attacks in Vietnam . Soft Sheen products established. Sally Beauty Supply opens its rst store in New Orleans. 50 American Salon July 2012
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