American Salon July 2012 : Page 56
2009 Barbie turns 50! 2009 Unilever segues into the premium professional haircare market with its acquisition of TIGI . In the next four years, the company debuts brand restages for its cosmetics line and haircolor and also introduces Hair Reborn, which infuses moisture-deprived hair with a megadose of hydration. 2009 Moroccanoil ’s success spurs the growth of the oils category, and numerous like-minded launches ensue from companies like Agadir. 2010 David Raccuglia and hair guru Kurt Kueffner 2010 Redken , which pioneered advances in education and co-found MENSDEPT. , a Minneapolis salon that delivers established itself as a leader in an extraordinary backstage beauty at fashion week grooming experience. in New York, London, Milan A product line and Paris, comprising eight celebrates grooming essentials 50 years in eventually follows. professional haircare. 2010 OPI founder George Schaeffer purchases color line Aloxxi from Alberto-Culver and promptly sets plans in motion to bring personality to haircolor with fun names and fashion-forward shades. 2010 2010 L’Oréal Professionnel 2011 > launches its revolutionary new haircolor, INOA. The color relies on an innovative technology called ODS, Oil Delivery System, which enables it to lift up to three levels and provide 100 percent gray coverage with vibrant, silky results without the use of ammonia. Sebastian Shaper Hairspray turns 25. P&G Salon Professional celebrates the milestone with a blowout event at the Paramount Studios Backlot. Paul Mitchell’s new men’s line, Mitch , makes a grand entrance on the pages of American Salon with an exclusive collection shot in Italy. 2012 2011 Scores of blow-Jim and Cheryl Markham debut ColorProof , a new haircare and styling line formulated with a proprietary blend of key ingredients that work together to provide superior color protection. dry bars offering clients affordable and quick blow-outs open across the country. 2011 Aveda modernizes Full Spectrum Protective Permanent Crème Hair Color, a 96 percent naturally derived haircolor system capable of creating fade-resistant hues in a wide array of shades sans damage. 2011 When Prince William weds Kate Middleton , the new princess looks extra polished thanks to her demi-chignon updo, which combines a classic bridal look and cascading curls. 56 American Salon July 2012
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