American Salon AUGUST 2012 : Page 40
FR E O, CA SN OUR TOWN Fresno, CA G AU US T 20 12 04 937 Nestled in California’s San Joaquin Valley sits Fresno, a city rich in heritage, resources and cultivated residents representing more than 80 nationalities. These three salons epitomize the diverse nature of this prosperous community. —Jolene Turner The Spa and Hungry Hair Salon The Spa and Hungry Hair Salon is a tranquil sanctuary in the middle of Fresno’s posh outdoor shopping mall, Fig Garden Village, a retail mecca complete with lush trees, specialty boutiques and shoppers’ retail favorites. In 7,500 square feet, Fresno residents can partake in luxury spa treatments, manicures and pedicures and full hair services done by the staff of 11 skilled stylists. “We offer our stylists the chance to attend educational events throughout the year to keep in the know,” says Tammie Riley, owner of The Spa and Hungry Hair Salon. Stylists are trained by Bumble and bumble and Goldwell to ensure the best for their clientele, which ranges from business professionals and stay-at-home moms to California State University students. In this funky, retro space, the vibe is upbeat with a feeling of escapism. Says Riley, “People come here to get away; then they walk out looking and feeling better.” IN STOCK: Bumble and bumble, Goldwell Preen Salon In Fresno’s af uent Palm Bluff community sits Preen Salon, a 5,500-square-foot space dedicated to keeping Fresno residents stylish and happy. “Our goal is to create a memorable experience through salon aesthetics, quality products and going beyond the client’s expectations,” says President and CEO Mike Donabedian, who co-owns the salon with his wife, Director of Esthetics Tamara Donabedian; TIGI Ambassador Eric Gomez; and Head of Buying and Merchandising David Bennetto. Featuring a European-inspired decor, Preen offers full hair services by 15 in-demand stylists; spa treatments; and a retail division complete with skin and haircare lines and upscale gifts found otherwise at the likes of Nieman Marcus. The progressive salon is devoted to all aspects of beauty and service. “As long as we continue to take care of the individual, we’ll be a success,” Donabedian says. IN STOCK: Kérastase, Shu Uemura, TIGI The Loft by George Garcia Located in a historic building in downtown Fresno is The Loft by George Garcia, a 1,600-square-foot salon owned by Redken Artist George Garcia. In an urban-inspired, industrial space, accented with elegant elements like Italian chandeliers and chic furniture, seven stylists offer supreme cuts and the salon’s speciality, color services. “We custom-t everything related to color,” Garcia says, “from selecting the tones that work best for clients to the techniques used to achieve the look.” Fashion-forward in uences come from Garcia’s trips around the world teaching haircolor techniques for Redken, knowledge that is transferred to the stylists. “The staff is committed to mastering their craft,” he says. “Everyone has a strong work ethic and their number-one focus is to give clients an experience that can’t be duplicated anywhere in our city.” IN STOCK: Pureology, Redken 40 American Salon August 2012
American Salon staff
Lightening-Speed LuxuryGotham Beauty Lounge Across from New York City’s elegant Bryant Park and next to a café specializing in gourmet chocolate confections is the posh Gotham Beauty Lounge, a quick-service mini oasis of a salon perfectly designed to cater to the area’s sophisticated working professionals. “We understand the people in the neighborhood,” says Judith Seeherman, who co-founded the company alongside entrepreneur Chris Coffee. “They’re busy, but they still want to fit in a bit of luxury for themselves.” Opened last April in the historic Bryant Park Place building, Gotham Beauty Lounge is staffed with editorial artists who offer skincare, makeup, hair and nail services, waxing and nonsurgical cosmetic treatments in as fast as 45-minute intervals. The full menu of on-the-go services includes options like The Socialite, a makeup application for an evening look, and the Gotham Express, a 40-minute rejuvenating facial. Treating male clientele is also a specialty; the Gotham Man menu includes such luxuries as the Lunch Special, a 30-minute facial; Man-E-Cures for nails; and Razor Sharp, a treatment that prevents razor burn. Beyond the unisex appeal and speedy service, also important for Seeherman is making certain that all services are personal. “The experiences are truly customized—whatever clients need, we can do for them,” she says. —J.T.
All Access Pass
L’Oréal Professionnel has just released several innovative online tools to help stylists find the education they need 24/7. The Online Training Bank on us.lorealprofessionnel.com offers stylists unlimited access to education on color, including more than 20 INOA ODS2 technique videos; haircare tips; and styling how-tos for achieving looks from the brand’s latest spring and summer collection. Stylists can also take advantage of two new mobile apps—LPConnect and iColorist—which are both available on us.lorealprofessionnel
.com and iTunes. LPConnect is an online community where stylists can network with peers, chat with iconic hairdressers, ask L’Oréal Professionnel artists product and technique questions, and share their work with others. iColorist provides direct access to INOA ODS2 education, including how-to videos and quizzes. The app also includes timers and tools to check tone compatibility, tone levels and underlying pigments. —L.A.
Camera, ActionConsider this: It takes a mere 1.7 seconds for a new visitor to your salon’s website to decide whether to stay or go. By the same token, 1.7 seconds is how long it takes to potentially win over a new lifelong customer—or lose him or her forever. And 1.7 seconds is less time than it took you to read this paragraph. That said, how confident are you that your salon’s website has what it takes to make prospective customers decide to actually walk through your doors? Is it up to snuff, or can you be doing a better job of marketing your salon online? Truth be told, the best websites are a work in progress, constantly evolving and improving. For example, the simple act of adding a video to your site is an easy way to ensure it truly shines and stands out in a crowded field. As I mentioned in last month’s column, featuring quality video content on a website makes it 53 times more likely to show up on the first page of a Google search. Essentially, this means that video is the silver bullet for tackling search engine marketing, a huge part of doing business online today. To prepare your salon for its close-up, keep these tips in mind.1. Be authentic: The main advantage of a video is that it gives people a reliable look at your business without them ever having to walk through your doors. Prospective customers are checking you out, so why not show them the real you.2. Keep it short: A video can tell your story, build trust and entertain all at the same time—but not if it drags on and on. Be considerate of customers’ time by giving them just enough to want more.3. Have fun: When deciding on content, remember not to take everything too seriously. A lighter touch will go a long way in making your business likeable, trustworthy and personally appealing. 4. Remember your audience. Sure, your video is for your business, but that means it’s really for your customers. Ask yourself, “What do they want to know about us most? Then do exactly that.
Cary Levine is the CEO of Los Angeles-based inthemo.com and MOPro.
Nestled in California’s San Joaquin Valley sits Fresno, a city rich in heritage, resources and cultivated residents representing more than 80 nationalities. These three salons epitomize the diverse nature of this prosperous community. —Jolene Turner
Preen SalonIn Fresno’s affluent Palm Bluff community sits Preen Salon, a 5,500-square-foot space dedicated to keeping Fresno residents stylish and happy. “Our goal is to create a memorable experience through salon aesthetics, quality products and going beyond the client’s expectations,” says President and CEO Mike Donabedian, who co-owns the salon with his wife, Director of Esthetics Tamara Donabedian; TIGI Ambassador Eric Gomez; and Head of Buying and Merchandising David Bennetto. Featuring a European-inspired decor, Preen offers full hair services by 15 in-demand stylists; spa treatments; and a retail division complete with skin and haircare lines and upscale gifts found otherwise at the likes of Nieman Marcus. The progressive salon is devoted to all aspects of beauty and service. “As long as we continue to take care of the individual, we’ll be a success,” Donabedian says.
IN STOCK: Kérastase, Shu Uemura, TIGI
The Spa and Hungry Hair Salon The Spa and Hungry Hair Salon is a tranquil sanctuary in the middle of Fresno’s posh outdoor shopping mall, Fig Garden Village, a retail mecca complete with lush trees, specialty boutiques and shoppers’ retail favorites. In 7,500 square feet, Fresno residents can partake in luxury spa treatments, manicures and pedicures and full hair services done by the staff of 11 skilled stylists. “We offer our stylists the chance to attend educational events throughout the year to keep in the know,” says Tammie Riley, owner of The Spa and Hungry Hair Salon. Stylists are trained by Bumble and bumble and Goldwell to ensure the best for their clientele, which ranges from business professionals and stay-at-home moms to California State University students. In this funky, retro space, the vibe is upbeat with a feeling of escapism. Says Riley, “People come here to get away; then they walk out looking and feeling better.”
IN STOCK: Bumble and bumble, Goldwell
The Loft by George GarciaLocated in a historic building in downtown Fresno is The Loft by George Garcia, a 1,600-square-foot salon owned by Redken Artist George Garcia. In an urban-inspired, industrial space, accented with elegant elements like Italian chandeliers and chic furniture, seven stylists offer supreme cuts and the salon’s speciality, color services. “We custom-fit everything related to color,” Garcia says, “from selecting the tones that work best for clients to the techniques used to achieve the look.” Fashion-forward influences come from Garcia’s trips around the world teaching haircolor techniques for Redken, knowledge that is transferred to the stylists. “The staff is committed to mastering their craft,” he says. “Everyone has a strong work ethic and their number-one focus is to give clients an experience that can’t be duplicated anywhere in our city.”
IN STOCK: Pureology, Redken
BIG FISH, SMALL POND
Studio 212 Salon and Spa
In every small town across America, there’s at least one salon that raises the bar for everyone else. Waupaca, WI, (population 6,069) has Studio 212 Salon and Spa.
Located in central Wisconsin, Waupaca is a charming tourist town with 22 spring-fed bodies of water that comprise the area’s biggest draw, the Chain O’ Lakes. An oasis for its residents as well as visitors from Milwaukee, Madison and Chicago, Waupeca includes a bustling downtown community with shops, eateries and one other special haven, the fashion-forward yet relaxing Studio 212 Salon and Spa. An Aveda Concept Salon and Spa, Studio 212 has been taking care of the town’s residents and summer visitors alike since the business opened in 1996. “We’ve established a respected name in the community,” says owner Claudia Krumsee. “People know what to expect when they walk through our door; they can trust and believe in our services and products.”
Krumsee maintains an environmentally conscious salon with a top-notch staff that offers full hair services, spa treatments, and luxurious manicures and pedicures. Guests receive such complementary extras as a glass of locally sourced cherry juice, a stress-relieving treatment or an extra-long shampoo. “We strive to be a sanctuary for beauty and wellness, and to promote the confidence and inner beauty of our guests and community,” Krumsee says.
Studio 212’s 1,800-square-foot space is housed in the town’s original post-office, a building that dates back to the 1890s. The salon features an eclectic decor that includes antique buffets that make up the styling stations and the original maple hardwood floors. The latest music is always playing throughout the space, ranging from pop and jazz to the newest indie rock band, while a small retail section offers locally made accessories and fashions from the area’s innovative artists. “Every minute detail is finely crafted with the 212 touch,” Krumsee says.
Krumsee attributes much of the salon’s success to keeping the staff’s education up-to-date, as well as working with a strong product line, but the team’s healthy working relationship is also key. Says Krumsee, “All of us at the salon are happy people, and I think that is reflected in the atmosphere.” ✂ —Jolene Turner
In stock: Aveda, OPI
Old School At Christian Lacroix’s fall 2012 men’s presentation in Paris, lead stylist Holli Smith for Oribe Hair Care molded models’ hair into a cropped style that was longer and voluminous on top, and short and flat on the sides. The look paid homage to the late 1980s and early ’90s Christian Lacroix styles. “This hairstyle is perfect for a cool, modern guy who doesn’t want his hair to look too fashioned,” Smith says. To achieve the look, Smith sprayed Oribe Maximista and a small amount of Dry onto damp hair, and then blow-dried it using her hands to flatten the shape. Finally, before the hair was completely dried, Smith blew the front up and off the face, then applied Rock Hard Gel to select areas to make them look wet and polished, creating contrasting texture. —A.E.
Aussie Arrival Mr. Essentials, a high-end men’s skincare line from Australia, is making its way stateside this fall. Fortified with healing indigenous plant ingredients from the Land Down Under that have been used by Australian Aborigines for hundreds of years, such as tea tree oil, lemon myrtle, ivy, witch hazel, jojoba oil, aloe vera, centella and almond oil, the range was developed in 2007 by George Cupac along with Dr. Jacob Vromen, an expert in native Australian plant use and emulsion technology. The comprehensive line consists of seven products—Eye Firming Gel, After Shave Splash, Cream Body Cleanser, Liquid Body Scrub, Hand & Body Moisturizer, Foamless Shave Cream, Facial Moisturizer, Facial Cleansing Scrub, Facial Cleanser, Skin Protector and Lip Balm—specifically formulated to address men’s skincare needs. mressentials.com —L.A.
The brainchild of Eufora Hero for Men Global Team Educator Jay Fata, Valor Men’s Grooming Lounge in Phoenixville, PA, is the go-to spot for guys who want to get their groom on. In addition to a masculine decor punctuated by leather seating, the space boasts six plasma televisions, a cigar lounge—the perfect place for a stogie and a beer—and an outdoor patio featuring a fire pit. But the real standouts are the services, which include men’s cuts and straight-razor shaves. “Our concept is to provide technical excellence through a combination of old-school barbering techniques and modern-day trend cutting,” Fata says. “Above all, it’s a great place to hang out and kick back. I can’t tell you how many cool people I’ve met.” —K.D.
Pigment PerfectionFarouk Systems has released a brand-new CHI Colorist smartphone app that helps stylists perform successful color services by assisting with salon consultations, formulas, color examples, application techniques and tips for using all Farouk Systems color products. The app, which is available on iTunes and Google Play, will soon feature educational videos and even more color formulas. “Farouk Systems has always been about innovation,” says Farouk Shami, Farouk Systems founder and chairman. “There is no doubt the salon industry is experiencing rapid technology growth and this is just one more way we can educate the technologically advanced stylists of today.” farouk.com —A.E.
The bold oneS
Now that summer is in full swing, clients are champing at the bit to add some pizzazz to their hair with colorful pops of pastel shades, dip-dyes or bursts of candy-colored strands. Here, the experts at Wella Professionals have compiled a few ideas to keep in mind when clients are picking their new hues.
• Small Talk: Even Katy Perry started with hints of color before she went all out with her dramatic hue choices. If a client wants to go bold with a green or blue, suggest she opt for a more subtle approach at first, such as January Jones’ rose gold streaks or Selena Gomez’s blue and purple peek-a-boo strands.
• Color Compatible: Be sure to take a client’s complexion, which is either warm or cool, into consideration before choosing a new hue. Yellow and golden skin tones work better with warm colors, whereas pink- or blue-tinged skin tones work better with cooler shades.
• Strong-Minded: The dye you use can make or break the look. “Choose rich, bold hues like those in the Wella Color Charm collection to create the trend for clients,” says Paul Vega, the line’s artistic director. —K.D.
The Bright Side GKhair has added five new color concentrates to its Oil Hair Color line designed to boost colorists’ creativity by allowing them to create beautiful effects from natural to high-fashion colors. The new shades—Gold/Gold, Blue/Blue, Red/Red, Violet/Violet and Clear—are free of ammonia, so they’re gentler on hair and easy to mix; oil-based to provide long-lasting color and additional shine; can be either permanent or demipermanent depending on which developer is used; and contain Juvexin, a proprietary protein complex made from sheep’s wool that enhances the texture and condition of the hair. gkhair.com —A.E.
Zotos Professional has added a demipermanent line to its AGEbeautiful haircolor collection, a liquid-crème formula that fights five signs of aging hair: graying, thinning, wiry texture, dryness and dullness. The 18 new shades, including a clear with no color deposit for added shine, are grouped into five tonal families—neutral, gold, red, red-copper and red-mahogany. Like the permanent hues, the new ammonia-free, pH-balanced demi formulas deliver fuller, softer hair and natural looking color results. Perfect for clients who want longer-lasting results than semipermanent color but don’t want to commit to permanent, this new formula targets grays and blends them away for rich color that lasts up to 28 shampoos. The new demi shades are ideal for enhancing and deepening natural color, glazing over highlights, root touch-ups and refreshing previously colored hair. zotos.com —A.E.
Goodbye Grays Covering graying hair can be one of the more difficult coloring tasks, but Rebecca Gregory, Organic Color Systems technical director, shares her insight into accomplishing this challenging job. Gregory says the main reason gray hair becomes resistant to color is because the strands are extremely hard due to the fact that they have more layers of cuticle than pigmented hair. Before coloring gray hair, Gregory recommends performing a wet stretch test to ensure the utmost absorption possible. Begin by shampooing the hair two times with Organic Care Systems’ Aqua Boost Shampoo to increase elasticity, then towel-dry. If the hair stretches, proceed with the color application; if it doesn’t stretch, apply an Aqua Boost Reconstructing Treatment to the hair, cap and place under a medium dryer for 15 minutes. After drying, the hair should stretch up to 30 percent of its length, creating a perfect canvas for color. According to Gregory, before applying the color, stylists should re-dampen the hair. “Damp hair, like a sponge, will absorb more than dry hair, and with resistant grays, the key is penetration,” she says. —A.E.
Custom CreationsRunway-inspired nail looks are easy to create with CND’s new Additives, a collection of 12 cosmetic-grade, pure pigments and shimmering effects that can be blended into any CND sculpting powder or gel or layered over CND Shellac. Nail pros of any level of experience can use the pigments—which include shades like Cerulean Blue, Antique Bronze and Bright Red—to create customized colors, textures and finishes. “Additives give nail professionals endless choices to artistically dazzle their clients—both figuratively and literally,” says CND co-founder Jan Arnold. cnd.com —L.A.
Night Fever Just as its tag line—“The life you ordered has arrived”—implies, NiteSpa in Venice, CA, caters to busy beauty devotees whose daytime generally begins at dusk. Open from noon to midnight, the hip lounge, boutique night spa and art gallery all rolled into one provides night owls with an array of relaxing offerings, including the Sleight of Hand Manicure, featuring basic maintenance, a mini-massage and polish, and The Flip, which encompasses a mini-mani and a palm or tarot reading. Talk about a good evening! —K.D.
Cool weather designer collections come to life in OPI’s new Germany nail polish assortment, which draws inspiration from Berlin, an emerging fashion hub where classic looks take on an avant-garde touch. Featuring 12 new shades, including the rich plum Every Month is Oktoberfest and the honey-beige Don’t Pretzel My Buttons pictured here, the range offers a mixture of vibrant colors, chic neutrals and reds in variations from light to dark. “The overall feel of the Germany collection is elegance with an edge,” says Suzi Weiss-Fischmann, OPI executive vice president and artistic director. opi.com —A.E.
Add a dash of color to your pedicure services with Oka b.’s cheerful summer flip flop and slide collection. The eco-friendly shoes are fully recyclable and feature an ergonomic foot bed with massage beads, arch support and a sculpted heel cup. They’re also machine washable, so sanitization is easy. Choose from fun designs like the Madison slide adorned with vibrantly hued grosgrain ribbon, shown here, and gem-encrusted Alexandra flip flop in a variety of colors. oka-b.com —L.A.
Superb ingredients for gorgeous necks
It’s been said many times that the best way to identify a woman’s age is to look at her neck. “People often forget that the neck and upper chest are visible when we present ourselves to the world,” says Patty Schmucker, president and founder of DoshaCare, Customized Ayurvedic Skincare. Founded on the philosophies of utilizing effective ingredients with a holistic approach and understanding busy lifestyles, DoshaCare offers the Eye and Neck Balm formulated with arginine, an amino acid that when used, transforms into nitric oxide, a powerful neurotransmitter that helps blood vessels relax and improves circulation. The nutrient-rich balm also contains green tea, neem, capapuacu and fenugreek to soothe, smooth and plump the skin.
Bioelements’ V-Neck Smoothing Creme for skin from cleavage to chin features key ingredients to reduce line depth, brighten skin and seal in moisture. The anti-wrinkle peptides combined with moisturizing hyaluronic acid are designed to improve skin’s texture and tone. Dermalogica Super Rich Repair cream from the brand’s Age Smart line, developed specifically to address the underlying factors that lead to signs of premature aging in skin, is another choice that’s suitable for the neck and décolleté. The cream is loaded with key ingredients like arginine and genestein, an active soy isoflavonoid, to combat chronically dry, dehydrated and prematurely aging skin; stimulate collagen; and protect against free radicals.
Schmucker notes that it’s important to apply neck creams at night for deeper absorption following regular exfoliation for the best results. “It can make an enormous difference in seeing smooth, radiant skin,” she says. doshacare.com; bioelements.com; dermalogica.com —J.T.
Read the full article at http://www.americansalondigital.com/article/Better+Business/1115924/118567/article.html.