American Salon November 2012 : Page 44

CITY CHIC On the second oor of a chic brownstone located in Manhattan’s upscale Murray Hill neighborhood sits Salon Ruggeri , a brand that co-owners Australian stylist Greg Ruggeri and interior designer Craig Longhurst launched in Sydney in 2005 and moved to New York City in 2010. Offering cuts, color and styling, the salon recently relocated from the Chelsea neighborhood to its current two-room space, decorated by Longhurst with an eclectic aesthetic. Amongst an array of antique relics and furniture, along with the personal art and photography collections of both owners, are three styling chairs and a shampoo station. The exclusive setting was purposely designed for Ruggeri and the one other stylist on staff, Cassie Harwood, to provide superior service in an intimate setting for only one to three clients at a time. “Our goal in designing the space has always been for clients to feel as though they’re in the comfort of their own living rooms,” Longhurst says. — J.T. SALON RUGGERI QUA BATHS & SPA SIGNATURE SERVICE SWEET TREATS Guests at the luxurious Qua Baths & Spa at Caesars in Atlantic City, NJ, can celebrate fall and pamper their skin with two new seasonal treatments: the Pumpkin Maple Body Peel and Pumpkin Apricot Facial, designed to repair sun damage and prepare skin for the cold, dry winter months ahead. The Pumpkin Maple Body Peel begins with a pear and apple sugar scrub exfoliation, followed by an ultramoisturizing pumpkin cream wrap; a refreshing pear and green apple souf é is applied at the end. For the Pumpkin Apricot Facial, spa techs cleanse the face with a stone crop wash, exfoliate the skin using yam and pumpkin enzymes, apply a pumpkin latte hydration mask and nish with an apricot moisturizer. “Pumpkin is a natural collagen-increasing substance,” says Andrea Magalhaes, director of operations at the spa. “The seasonal change from summer to winter can be harsh on the skin so utilizing this fall ingredient will help guests shed their outer layers to reveal youthful, glowing skin.” —L.A. HAUS SALON BRIGHT IDEA To stay ahead of the curve, Haus Salon in the trendy King eld neighborhood of Minneapolis releases two hair collections each year timed to coincide with the fashion industry’s spring and fall collections. Having showcased their work four times already since opening their doors in 2011, the salon is making great strides. For the 2012 North American Hairstyling Awards (NAHA), the company’s spring 2012 collection garnered a nomination in the Salon Team of the Year category. To help facilitate the process of doing photo shoots in the salon, the 1,800-square-foot space features styling tables routed with power that can be easily unplugged and moved, while a wall of oor-to-ceiling windows lets in ample natural light. The creative process of designing a portfolio of work has resulted in motivated stylists and happy clients, according to Salon Director and co-founder Jessica Reipke. “Seeing the collections and hearing the buzz they’ve created keeps clients actively engaged with their stylists and with us as a business,” Reipke says. “They create a sense of pride and ownership with Haus, which has resulted in very loyal clientele.” —J.T. 44 American Salon November 2012 Fashion Forward

Better Business

American Salon staff

<br /> <br /> <br /> Signature Service<br /> Sweet TreatsGuests at the luxurious Qua Baths & Spa at Caesars in Atlantic City, NJ, can celebrate fall and pamper their skin with two new seasonal treatments: the Pumpkin Maple Body Peel and Pumpkin Apricot Facial, designed to repair sun damage and prepare skin for the cold, dry winter months ahead. The Pumpkin Maple Body Peel begins with a pear and apple sugar scrub exfoliation, followed by an ultramoisturizing pumpkin cream wrap; a refreshing pear and green apple soufflé is applied at the end. For the Pumpkin Apricot Facial, spa techs cleanse the face with a stone crop wash, exfoliate the skin using yam and pumpkin enzymes, apply a pumpkin latte hydration mask and finish with an apricot moisturizer. “Pumpkin is a natural collagen-increasing substance,” says Andrea Magalhaes, director of operations at the spa. “The seasonal change from summer to winter can be harsh on the skin so utilizing this fall ingredient will help guests shed their outer layers to reveal youthful, glowing skin.” —L.A.<br /> <br /> Bright Idea<br /> Fashion Forward<br /> To stay ahead of the curve, Haus Salon in the trendy Kingfield neighborhood of Minneapolis releases two hair collections each year timed to coincide with the fashion industry’s spring and fall collections. Having showcased their work four times already since opening their doors in 2011, the salon is making great strides. For the 2012 North American Hairstyling Awards (NAHA), the company’s spring 2012 collection garnered a nomination in the Salon Team of the Year category. To help facilitate the process of doing photo shoots in the salon, the 1,800-square-foot space features styling tables routed with power that can be easily unplugged and moved, while a wall of floor-to-ceiling windows lets in ample natural light. The creative process of designing a portfolio of work has resulted in motivated stylists and happy clients, according to Salon Director and co-founder Jessica Reipke. “Seeing the collections and hearing the buzz they’ve created keeps clients actively engaged with their stylists and with us as a business,” Reipke says. “They create a sense of pride and ownership with Haus, which has resulted in very loyal clientele.” —J.T.<br /> <br /> City Chic<br /> On the second floor of a chic brownstone located in Manhattan’s upscale Murray Hill neighborhood sits Salon Ruggeri, a brand that co-owners Australian stylist Greg Ruggeri and interior designer Craig Longhurst launched in Sydney in 2005 and moved to New York City in 2010. Offering cuts, color and styling, the salon recently relocated from the Chelsea neighborhood to its current two-room space, decorated by Longhurst with an eclectic aesthetic. Amongst an array of antique relics and furniture, along with the personal art and photography collections of both owners, are three styling chairs and a shampoo station. The exclusive setting was purposely designed for Ruggeri and the one other stylist on staff, Cassie Harwood, to provide superior service in an intimate setting for only one to three clients at a time. “Our goal in designing the space has always been for clients to feel as though they’re in the comfort of their own living rooms,” Longhurst says. — J.T.<br /> <br /> Behavior Modification<br /> At some point in time, nearly every business experiences difficult situations with employees’ behavior that create tension in the workplace and can lead to displeased customers. Ron Kaufman, author of the New York Times best-seller Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet (Evolve Publishing, 2012), offers four tips on how to better manage employee behavior issues: • Understand the problem: “Once you’ve assessed the situation, you can then determine whether the person just requires a little personal attention from you or whether a larger plan must be created,” Kaufman says.• Shift your perspective: Stop thinking of your colleague as “difficult” and start thinking about the difficulty he or she is experiencing and how you can better serve the situation.• Work on the issues together: Devise a list of actions together that will solve the problem and agree on those steps. This creates unity and colleagues feel value for one another; taking emotion out of the equation builds a platform where people can work more effectively.• Be a role model: “When others see that problems don’t need to be painful and emotions don’t need to be escalated, they’ll realize that difficult situations don’t need to consume all of their energy or an entire day,” Kaufman says. —A.E.<br /> <br /> Right on Schedule<br /> Designed to help avoid scheduling conflicts and bring an end to missed appointments, the new Shortcuts Anywhere is a service for smartphones, tablets and computers that allows salon staff instant access to the Shortcuts system to check the appointment book and look up employee schedules any time and place they need it. Featuring real-time updates, the system can be customized to control who has access and how much information is revealed. “We’re incredibly proud of our mobile appointment and scheduling app, Anywhere,” says Paul Tate, CEO of Shortcuts North America. “No more missed appointments, double bookings or printing out paper schedules—it’s all right there.” shortcuts<br /> .com.au —A.E.<br /> <br /> Tech Support<br /> Virtual RealityIn the digital world, all websites are not created equal. On any given day, a single search can turn up sites exhibiting quality that ranges from mediocre to marvelous. What separates the good from the bad has everything to do with web design, which requires the seamless integration of aesthetics and functionality. When done well, it becomes a true art form. The best sites just feel right and are free of poor design details that can morph into a major detraction from your site’s look and effectiveness. To that end, being mindful of these guidelines will go a long way toward ensuring that your website looks beautiful and does its job of inspiring your customers to act.• Digital feng shui: Think of every web page as a piece of real estate. You have limited space to work with, so you don’t want to waste a single pixel. All elements should be placed optimally so that they get the appropriate level of exposure and don’t compete with each other visually. Basically, you want all of the pieces of your site to have a balanced arrangement, just like the decor in your salon. • Fly your true colors: An expertly coordinated color palette is a natural part of all great websites. You don’t want colors to clash. Beyond that, the site’s color scheme can reflect an emotional vibe and create a mood for your salon. Which colors work best for you? It all depends on your own sense of style and even how your actual salon looks. Again, balance is key here.• Typography equals personality: You won’t believe how important fonts can be to the perception potential clients have of your salon. This is one of the easiest parts to get right, but it’s also one of the most common oversights. A professional designer will be able to suggest typography for your site and should give you a choice of the best options. • Speak clearly: Let’s be frank. No one is going to curl up with a bottle of wine and read your site. That said, it’s imperative for you to make every word count and be mindful of your visitors’ time. Be concise, be direct and make sure you’re communicating a message that’s appropriate for how you want your salon to be perceived. • Graphic awesomeness: The advantage of a sleek, professional, high-definition video and crisp, vibrant photography is self-evident. What would you want to look at on a web page? It’s certainly not just a block of single-spaced text (even if it’s in an amazing font). A good rule of thumb to adhere to is that for every five lines of copy, you should insert one nice image. • Inspire action. Obviously, you want lots of visitors checking out your site and you want them to keep coming back, but what is it that you want them to do there? Your goal might be to get them to watch a video, call for an appointment, sign up for your email list or connect with you via social media. In all likelihood it’s a number of things. You’ll need to prioritize these desired actions and make it easy for people to take them. This involves clear calls to action, such as prominent, clickable buttons, and is directly related to point number one, above.• Lead the way: To ensure a positive user experience on your website, it must be easy to navigate and it must be consistent. Every page must look the same, utilizing uniform colors, spacing and fonts, and every page must work identically, too. It should be completely obvious to visitors what to do on the site, where to go and how to get there. In conclusion, bear in mind that when it comes to art forms, there aren’t always correct answers. Your personality, your business and your tastes all play a role in forming a website that’s right for your salon. Variety is the spice of virtual life, so always be yourself.Headquartered in Los Angeles, Cary Levine is the CEO of inthemo.com and mopro.com. <br /> <br /> OUR TOWN<br /> <br /> Honolulu<br /> <br /> Immersed in rich Hawaiian culture, the city of Honolulu is an urban melting pot of residents and the true heart of Hawaii. Balancing history with modern offerings, area businesses like these three contemporary salons demonstrate the generous island spirit of the locals. —Jolene Turner<br /> Salon CapelloIn the Kaka’ako neighborhood of Honolulu, Salon Capello puts residents’ beauty needs first, taking the sincere approach that quality reigns over speed. Bowie Ho, who co-owns Salon Capello with Jody Chan, created a tranquil environment for guests that includes furniture in sumptuous colors, moody lighting, and fresh flowers and plants located throughout the 1,000-square-foot space. In this calming atmosphere, 10 stylists, including master stylists and color specialists all possessing over 20 years of experience in the industry, work on the mission of creating beautiful hair. Offering a full range of services including cuts, color and permanent straightening, the staff ensures the proper style by focusing on each client’s specific needs, which can range significantly. “Hawaii is a mixture of ethnicities,” Ho says. “With this in mind, our team can handle any challenge, from fine hair to curly to coarse, thick hair.” In Stock: Goldwell, L’Oréal Professionnel, L’anza, Schwarzkopf<br /> Salon BlancImage is everything at Salon Blanc, an upscale beauty destination in Honolulu’s Ala Moana neighborhood that serves the city’s elite professionals. Co-owner Alan Vuong says his business model is intended to reinterpret the entire salon experience. “Blanc goes beyond traditional salon expectations by taking in all aspects of the clients’ daily lives and gives them an experience from the very moment they walk through the door,” Vuong says. Creating a feeling of glamour and elegance for clients is key, all while ensuring they leave the salon with a sleek style courtesy of one of the 10 stylists on staff skilled in cutting, color, Yuko straightening, Japanese perms, hair extensions, updos and more. “We’re constantly evolving in the workspace to give our stylists a creative place to grow that remains exciting, much like an artist’s studio,” Vuong says. In Stock: Kérastase, L’Oréal Professionnel, Yuko<br /> Ho'ala Salon and SpaHo'ala Salon and Spa was born out of a true embrace of Hawaiian culture, exhibited by the use of the Hawaiian word Ho'ala, meaning awakening, and its commitment to being an Aveda Lifestyle salon. “Hawaiians worship the earth, and traditional Hawaiian values were based on love, care, respect and sustainability, an earth-friendly mission that Ho'ala and Aveda share in common,” says Lititia Thomas, who owns Ho'ala with her husband, Michael Thomas. In the 5,000-square-foot space that melds eco-conscious design with rich color, clients are treated to expert services by the staff of 60, who partake in ongoing education at all levels. “We constantly educate ourselves to perfect our craft and stay current with the trends,” Thomas says. “This is paramount to providing top-notch results to our guests.”In Stock: Aveda<br /> <br /> BIG FISH, SMALL POND<br /> <br /> Blonde <br /> Berry Salon<br /> <br /> In every small town across America, there’s at least one salon that raises the bar for everyone else. Bourbonnais, IL (population 18,669), has Blonde Berry Salon.<br /> <br /> Founded by French fur-trading settlers, the Village of Bourbonnais, IL, located just an hour south of Chicago, harbors a touch of the big city while remaining true to its nickname, the Village of Friendship. Residents relish in the excitement of the summer months, when the town becomes the home of the Chicago Bears training camp, and embrace the village’s small-town charms and knack for sociability. One hot spot for fraternizing is Blonde Berry Salon, where the staff is known as much for their contemporary cuts, color and styles as they are for their welcoming nature. “People will stop in to chat all the time, even if they don’t have an appointment,” says owner Robin Monik, who opened Blonde Berry in 2007. <br /> The 2,400-square-foot salon features a homey aesthetic, with antique dressers serving as cutting stations and an old-fashioned popcorn machine that Monik always makes certain is ready to pop up a fresh batch of corn. With roots grounded in the community, Blonde Berry serves a wide range of clients and assures all will leave happy and looking good. Monik and her staff of six stylists stay in step with the latest styles by keeping an eye on the trends coming out of Hollywood and attending monthly educational classes through Goldwell and KMS California. Ensuring clients can also receive a few moments of solitude, a big draw at Blonde Berry is its secluded Lather Lounge where luxurious shampooing services with names like Cool as a Cucumber and 7th Heaven can be experienced. The lounge is also the focal point for two of the salon’s biggest annual events. Taking a lighthearted approach to Valentine’s Day, the salon holds Cheater’s Week in February, when locals are invited to receive a complimentary lather service from a stylist they have never seen before. Later in the year is Lather for Life, a charity benefit where local celebrity DJs use the lounge to perform their own lather treatments on willing guests to raise money for a cause. <br /> Ensuring the salon is tapped into the community has helped Monik grow her clientele and their loyalty, and it keeps her active in an industry she’s worked in for 30 years. “I don’t like to stay idle,” she says. ✂ —Jolene Turner<br /> <br /> Coming Clean<br /> For male clients in need of a deep cleansing to remove product buildup or dirt and grime after a long day of athletic activities, opt for Redken for Men’s new Clean Brew Extra Cleansing Shampoo. Formulated with the new Anti-Grit technology, this dirt eraser eliminates oils and helps purify the scalp using a blend of three key ingredients found in beer: malt, brewer’s yeast and orange zest. redken.com —A.E.<br /> Boys’ Club An oasis of luxury and convenience exclusively for men, Mortal Man is a secluded spa tucked away in Manhattan’s famed flower district. At the spa, which shares a space with a greenhouse that closes early, clients walk through a lush garden before entering the private quarters of Mortal Man. With a decor that is both chic and kitschy—a photo exhibit on one wall is just shots of men with their pet cats—the spa doesn’t take itself too seriously. “I think what sets Mortal Man apart is a lack of spa pretension,” says owner and founder Anna Augustsson. “I don’t go for a fake Zen atmosphere or forced relaxation.” In 2006, Augustsson was inspired to open the spa after noticing men were starting to pay more attention to grooming and fashion. “Queer Eye for the Straight Guy was a huge catalyst for me and at the time I saw that there was a hole in the market,” Augustsson says, noting that she believes the need for men’s grooming outlets is continuing to grow. At Mortal Man, Augustsson offers the men of Manhattan every type of indulgence for relaxation and fine-tuning the appearance, including facials, nail services, ear candling, detoxifying footbaths, lash tints and waxing. “I became really good at waxing years back and now that’s my number-one service; guys seem to love having groomed brows and smooth chests,” she says. —J.T.<br /> <br /> nordic prescription<br /> Developed in Sweden in 2005 by avid skiers and entrepreneurs Mikael Snabb, Jesper Matsch and Jesper Ronnback and making its debut in the United States this fall is Recipe for Men, a no-fuss skincare regime formulated specifically to meet the needs of guys with active lifestyles. The line consists of nine oil-free products, such as the Anti‐Shine Moisturizer that provides an instant matte finish, oil‐removing Facial Cleanser and Scrub and the soothing Under Eye Gel, which include natural ingredients like ginger, cinnamon, cucumber, black tea and juniper berries designed to nourish and protect skin subjected to even the most harsh Scandinavian winters. In keeping with the products’ Swedish heritage, the packaging features hangtags, which are traditionally used in the country on pharmaceutical products. recipeformenusa.com —L.A.

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