American Salon December 2012 : Page 34
Bella Bethesda Salon The tranquil and af uent town of Bethesda, MD, a municipality located within the Greater Washington, D.C., area, is as rich in history and culture as it is in smarts. In 2009, Forbes magazine placed Bethesda rst on its list of America’s most educated small towns. The business-savvy residents of Bethesda have launched a number of ourishing establishments, including trendy nightclubs, distinctive restaurants, lavish boutiques and swank art galleries. One example is Bella Bethesda Salon, owned and operated by two sisters who keep the business running successfully by honing in on the importance of details and embracing the town’s reputation for education. “We offer each of our stylists $1,000 a year in continuing education support,” says Stacy Dabney Ramirez, the salon’s business manager. Her sister, Lindsey Dabney, is Bella Bethesda Salon’s head stylist who provides the overall creative direction of the salon while overseeing the technical work of its 16 stylists. Dabney often brings in globally renowned artists to keep the staff up to date on trends and techniques. Each stylist is also trained to provide thorough in-chair consultations, even with regular customers, so all are informed about style and haircare options. By offering expert cuts, color and styling, as well as rst-rate communication, the team ensures that clients leave the salon looking posh and feeling good. The sisters’ dedication to managing their salon also extends to philanthropy. “Giving back is at the core of our business, and we’ve found causes that align closely with our work,” Dabney Ramirez says. “We donate to Locks of Love every year and have hosted a charity runway hair show biannually since we opened in 2007.” The show, titled Hair to Heal, bene ts Look Good Feel Better, a global program that helps women address the appearance-related side effects of cancer treatment. A passion for beauty and the community keeps Bella Bethesda Salon booming, but Dabney Ramirez also credits her and her sister’s strong sense of kinship. “We are a family business that was started and is run by two sisters,” she says. “We treat our clients, stylists and employees like they’re part of our family.” ✂ —Jolene Turner IN STOCK: Moroccanoil, Pureology, Phyto, Redken, Wella Professionals 34 American Salon December 2012 BIG FISH, SMALL POND Bella Bet 4733 hesda S a E 301/7 Bethesd lm Street lon a, M D 18-91 11 • b 2 ellabe 0814 the sd a.com In every small town across America, there’s at least one salon that raises the bar for everyone else. Bethesda, MD, (population 60,858) has Bella Bethesda Salon. FROM TOP: Located on the second oor of a retail building, Bella Bethesda Salon’s interior includes an open oor plan, full length mirrors and oor-to-ceiling windows to provide a ood of natural light; a secluded shampoo station gives clients a chance to recline and relax; the reception area shows the salon’s gender-neutral design aesthetic.
Using a screen reader? Click Here