American Salon March 2013 : Page 72
Open SeaSOn calvIn kleIn calvIn kleIn alexanDer wanG redken Creative Consultant guido identifies key trends from the looks he created for the spring 2013 runways. —Lotus abrams Guido at alberta Feretti Double vision extra-deep parts added a modern, graphic element to the hairstyles crafted by guido at Calvin klein, diesel and Marc Jacobs in new york City. redken full frame 07 and powder grip 03 gave the long hairstyle at Calvin klein a slightly gritty, unrefined finish, while extreme anti-snap leave-in treatment, fashion Work 12, shine flash 02 and a flat iron were key to creating the straight, shiny long looks at diesel. at Marc Jacobs, guido created a ponytail inspired by studio 54 and new york City street style using guts 10, Quick tease 15 and powder refresh 01 to produce height and teased texture. DIesel Deep Impact guido created dual-textured looks at Victoria Beckham, rag & Bone and alexander Wang in new york City. for the long-hair look at Victoria Beckham, guido applied forceful 23 on the top section of the hair and powder refresh 01 on the lengths. he used hardwear 16 and forceful 23 to achieve a wetter texture for the front of the long hairstyle at rag & Bone, while the bottom portion underwent a rough blow-dry with guts 10. at alexander Wang, guido relied on fashion Work 12 to add extra shine to the top section of the hair and affixed a strip of tape down the center part to further enhance the modern look. raG & bone marc jacobs marc jacobs vIctorIa beckham raG & bone 72 american salon March 2013 photography: Courtesy of redken
Redken Creative Consultant Guido identifies key trends from the looks he created for the spring 2013 runways. —Lotus Abrams
Extra-deep parts added a modern, graphic element to the hairstyles crafted by Guido at Calvin Klein, Diesel and Marc Jacobs in New York City. Redken Full Frame 07 and Powder Grip 03 gave the long hairstyle at Calvin Klein a slightly gritty, unrefined finish, while Extreme Anti-Snap leave-in treatment, Fashion Work 12, Shine Flash 02 and a flat iron were key to creating the straight, shiny long looks at Diesel. At Marc Jacobs, Guido created a ponytail inspired by Studio 54 and New York City street style using Guts 10, Quick Tease 15 and Powder Refresh 01 to produce height and teased texture.
Guido created dual-textured looks at Victoria Beckham, Rag & Bone and Alexander Wang in New York City. For the long-hair look at Victoria Beckham, Guido applied Forceful 23 on the top section of the hair and Powder Refresh 01 on the lengths. He used Hardwear 16 and Forceful 23 to achieve a wetter texture for the front of the long hairstyle at Rag & Bone, while the bottom portion underwent a rough blow-dry with Guts 10. At Alexander Wang, Guido relied on Fashion Work 12 to add extra shine to the top section of the hair and affixed a strip of tape down the center part to further enhance the modern look.
The 1960s are always a popular point of reference for runway hair, but Guido put a new spin on the decade’s styles at Marc by Marc Jacobs in New York City, Prada in Milan and Lanvin in Paris. Brightly colored fabric tied around the head lent a bohemian feeling to the messy chignons Guido created at Marc by Marc Jacobs using Guts 10 and Fashion Work 12. Meanwhile, he achieved a boyish-looking updo at Prada by applying Thickening Lotion 06, Quick Tease 15 and Forceful 23 and arranging the ends of the French twists over the forehead to look like bangs. At Lanvin, he updated the texture of the classic
long-hair look using Duo Shield 07 and Quick Dry 18.
Simple styles projected a modern vibe at Roberto Cavalli in Milan and Céline and Christian Dior in Paris. Guido created the slightly disheveled center-parted long look at Roberto Cavalli by rough-drying the hair with Outshine 01, then applying Wax Blast 10 for added texture. In contrast, he achieved a more polished finish on the long look at Céline using All Soft Shampoo and Conditioner and All Soft Argan-6 Oil. At Christian Dior, Guido fashioned sleek low ponytails using Satinwear 02, Fashion Work 12 and All Soft Argan-6 Oil.
Hair was woven into myriad shapes at the spring 2013 shows.
For Bibhu Mohapatra’s New York City show, L’Oréal Professionnel Portfolio Artist Amit Abraham pulled the hair into a center part before sweeping fishtail braids into a low geometric bun. KEY PRODUCTS: L’Oréal Professionnel Texture Expert Freezing Mist and Perfect Shimmer, Mythic Oil Reinforcing Milk
Keith Haring’s artwork and 1980s hip hop influenced L’Oréal Professionnel Portfolio Artist Joseph DiMaggio to mix asymmetrical parts, crimped ponytails and a braid at the crown for the look at Timo Weiland’s Manhattan show. KEY PRODUCTS: L’Oréal Professionnel Texture Expert Architexture, Infinium 3 and Volume Expand Volumizing Leave-In Spray, Mythic Oil Reinforcing Milk
Aveda Global Creative Director Antoinette Beenders combined a clean front with a messy tail in the back, created by massaging intertwined fishtail braids, for the hairstyle at Kimberly Ovitz’s Manhattan show. KEY PRODUCTS: Aveda Brilliant Spray-On Shine, Control Force Firm Hold Hair Spray, Pure Abundance Style Prep
Eugene Souleiman, Wella Professionals global creative director, combined a long six-strand braid with a small bun on top of the head for the chic look at Jeremy Scott’s New York City show. KEY PRODUCTS: Wella Professionals Perfect Setting Blow Dry Lotion, Shimmer Delight Shine Spray, Stay Essential Finishing Spray
Read the full article at http://www.americansalondigital.com/article/Fashion+Plates/1318102/146970/article.html.