American Salon June 2013 : Page 80

The revolutionary and free spirit of the 1960s inspires whimsical weaves and vivid color in a collection by Sam Villa and Geneva Cowen. BY KRISTEN HEINZINGER PHOTOGRAPHY BY SHALEM MATHEW The 1960s was a decade of electrifying energy and Bohemian-charged culture; Sam Villa, founding partner of the Sam Villa brand and education artistic director for Redken, and Art Director/Colorist Geneva Cowen perfectly harness the liveliness of the era in their new collection, Love Child. To complement a wardrobe of vivid colors in prints, patterns and loose fabrics, Villa and Cowen took their talents to the supreme to conceive free-owing styles of simple slipknots— giving the illusion of intricate braids—and playful hues with extra dimension, that can be dressed up or down. “We wanted to evoke a feeling of organic movement, vibrant color and the youthful whimsy of the era,” Villa says.

Hippie Chic

Kristen Heinzinger

HIPPIE<br /> CHIC<br /> The revolutionary and free spirit of the 1960s<br /> inspires whimsical weaves and vivid color in a<br /> collection by Sam Villa and Geneva Cowen.<br /> BY KRISTEN HEINZINGER<br /> PHOTOGRAPHY BY SHALEM MATHEW<br /> The 1960s was a decade of electrifying energy and Bohemiancharged<br /> culture; Sam Villa, founding partner of the Sam Villa<br /> brand and education artistic director for Redken, and Art<br /> Director/Colorist Geneva Cowen perfectly harness the liveliness<br /> of the era in their new collection, Love Child.<br /> To complement a wardrobe of vivid colors in prints, patterns<br /> and loose fabrics, Villa and Cowen took their talents to the<br /> supreme to conceive free- owing styles of simple slipknots—<br /> giving the illusion of intricate braids—and playful hues with<br /> extra dimension, that can be dressed up or down. “We wanted<br /> to evoke a feeling of organic movement, vibrant color and the<br /> youthful whimsy of the era,” Villa says.<br />

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