American Salon June 2013 : Page 80

The revolutionary and free spirit of the 1960s inspires whimsical weaves and vivid color in a collection by Sam Villa and Geneva Cowen. BY KRISTEN HEINZINGER PHOTOGRAPHY BY SHALEM MATHEW The 1960s was a decade of electrifying energy and Bohemian-charged culture; Sam Villa, founding partner of the Sam Villa brand and education artistic director for Redken, and Art Director/Colorist Geneva Cowen perfectly harness the liveliness of the era in their new collection, Love Child. To complement a wardrobe of vivid colors in prints, patterns and loose fabrics, Villa and Cowen took their talents to the supreme to conceive free-owing styles of simple slipknots— giving the illusion of intricate braids—and playful hues with extra dimension, that can be dressed up or down. “We wanted to evoke a feeling of organic movement, vibrant color and the youthful whimsy of the era,” Villa says.

Hippie Chic

Kristen Heinzinger

HIPPIE
CHIC
The revolutionary and free spirit of the 1960s
inspires whimsical weaves and vivid color in a
collection by Sam Villa and Geneva Cowen.
BY KRISTEN HEINZINGER
PHOTOGRAPHY BY SHALEM MATHEW
The 1960s was a decade of electrifying energy and Bohemiancharged
culture; Sam Villa, founding partner of the Sam Villa
brand and education artistic director for Redken, and Art
Director/Colorist Geneva Cowen perfectly harness the liveliness
of the era in their new collection, Love Child.
To complement a wardrobe of vivid colors in prints, patterns
and loose fabrics, Villa and Cowen took their talents to the
supreme to conceive free- owing styles of simple slipknots—
giving the illusion of intricate braids—and playful hues with
extra dimension, that can be dressed up or down. “We wanted
to evoke a feeling of organic movement, vibrant color and the
youthful whimsy of the era,” Villa says.

Read the full article at http://www.americansalondigital.com/article/Hippie+Chic/1400067/159075/article.html.

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