American Salon May 2014 : Page 60

Theory Hair Salon In every small town across America, there’s at least one salon that raises the bar for everyone else. Bozeman, MT (population 38,695) has Theory Hair Salon. Bozeman, MT is a growing city because of its breathtaking scenery and abundance of year-round outdoor activities, including biking and hiking the city’s many trails, which create a high quality of life for residents. The city is also full of business trailblazers, including Theory Hair Salon, which strives to provide clients with a cultural experience that includes fashion, art and music in addition to hair and beauty. “We want our clients to enjoy hearing the latest music as well as seeing the most recent featured artist’s work hanging on the walls,” says founder Brittney Murphy, who co-owns the salon with Cori and Trevor Soucie. “Most importantly, we want clients to leave with beautiful hair and feeling great about themselves.” The 2,700-square-foot salon, which opened in September 2007, offers haircuts, color and styling services. Located in a century-old building, Theory Hair Salon boasts raw and industrial decor made of recycled materials and a mix of antiques and metalwork throughout. A vintage barber chair painting hangs behind a large wooden front desk, and a double-sided turquoise wooden mirror that’s a repurposed window is in the center of the salon. In addition, 6-foot-tall custom-made metal mirrors line the white brick walls. “We like to combine modern with vintage in a very open workspace to encourage a fun, open and creative environment,” Murphy says. Murphy chose a business name that would reflect the salon’s focus on learning. In-salon education occurs every eight weeks, and stylists frequently visit Bumble and bumble University in New York, Oribe editorial workshops in New York and Los Angeles, and Goldwell workshops in Santa Monica, CA. “Being an education-based salon, we mentor younger stylists, first bringing them on as assistants and training them to have the skills to become successful hairdressers,” Murphy says. “Our staff works as a team, where it’s common to collaborate on color techniques and formulas with clients as well as when we’re mixing in our color room. We have a strong drive for excellence, a passion for hair, and we really believe in working as a team.” ✂ —Nicole Altavilla IN STOCK: Bumble and bumble, Goldwell, Malin + Goetz, Oribe Hair Care 60 American Salon May 2014 BIG FISH, SMALL POND FROM TOP: The styling stations; the retail area; this double-sided wooden mirror was once a door; the salon’s open floor plan creates a collaborative, creative environment; the shampoo area; the exterior of the salon.

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