American Salon August 2011 : Page 84

Rock Star Hair was the talk of the town in May, when 750 stylists, artistic directors and industry insiders from the salon world descended on Sin City to take in Oribe Hair Care’s Backstage Las Vegas. For two days, the Hard Rock Hotel & Casino was transformed into Oribe’s personal pop-up atelier and show space. Day one kicked off with an Owners’ Exchange featuring a number of keynote speakers including Paul Kessler, whose Teamwork at the Edge presentation drew on the story of the AFR Midnight Rambler crew and the extraordinary teamwork and skill they demonstrated in winning Australia’s 1998 Sydney Hobart Yacht Race. “The goal of this program is to teach you how to navigate the choppy waters of salon ownership,” Kessler told attendees. Later that evening, creativity was the name of the game when Oribe headlined at The Joint theater. Throughout the avant-garde runway show, the co-founder and creative director of Oribe Hair Care delivered nonstop inspiration with his elaborate hair fashions, which ranged from voluminous manes and sexy waves to futuristic updos. Day two kept attendees entertained with a hands-on workshop, where they got the chance to create hair looks seen the previous day, as well as watch an elaborate finale segment featuring a stunning parade of models sporting fashion-forward styles created by Oribe. “Of all the shows I’ve ever done, this is the one that defines me,” Oribe said. “If anyone in the future were to reference my style, this is where they would look. I put a lot of myself into the show—it was a representation of what I love and how wild and extreme education can be.” For more images and information on the show, visit blog. americansalonmag.com. ✂ —Kelley Donahue 84 American Salon August 2011 Mane man Oribe pulled out all the stops at his educational extravaganza in Las Vegas. CLOCKWISE, FROM TOP LEFT: Oribe puts the finishing touch on a model; a student gets creative in the hands-on class; Anthony Palermo, left, talks color with Oribe; dramatic wigs await their models; attendees capture the on-stage artistry on film; Palermo shows off his color work; sexy coifs laden with texture were all the rage. PHOTOGRAPHY: COURTESY OF ORIBE HAIR CARE

Show Biz

Kelley Donahue

Rock Star<br /> Mane man Oribe pulled out all the stops at<br /> his educational extravaganza in Las Vegas.<br /> <br /> Hair was the talk of the town in May, when 750<br /> stylists, artistic directors and industry insiders from<br /> the salon world descended on Sin City to take in<br /> Oribe Hair Care’s Backstage Las Vegas.<br /> For two days, the Hard Rock Hotel & Casino was<br /> transformed into Oribe’s personal pop-up atelier and<br /> show space. Day one kicked off with an Owners’<br /> Exchange featuring a number of keynote speakers<br /> including Paul Kessler, whose Teamwork at the Edge<br /> presentation drew on the story of the AFR Midnight<br /> Rambler crew and the extraordinary teamwork<br /> and skill they demonstrated in winning Australia’s<br /> 1998 Sydney Hobart Yacht Race. “The goal of this<br /> program is to teach you how to navigate the choppy<br /> waters of salon ownership,” Kessler told attendees.<br /> Later that evening, creativity was the name of<br /> the game when Oribe headlined at The Joint theater.<br /> Throughout the avant-garde runway show, the<br /> co-founder and creative director of Oribe Hair Care<br /> delivered nonstop inspiration with his elaborate hair<br /> fashions, which ranged from voluminous manes and<br /> sexy waves to futuristic updos.<br /> Day two kept attendees entertained with a<br /> hands-on workshop, where they got the chance<br /> to create hair looks seen the previous day, as well<br /> as watch an elaborate finale segment featuring a<br /> stunning parade of models<br /> sporting fashion-forward<br /> styles created by Oribe.<br /> “Of all the shows I’ve<br /> ever done, this is the one<br /> that defines me,” Oribe<br /> said. “If anyone in the<br /> future were to reference<br /> my style, this is where they<br /> would look. I put a lot of<br /> myself into the show—it<br /> was a representation of<br /> what I love and how wild<br /> and extreme education<br /> can be.” For more<br /> images and information<br /> on the show, visit blog.<br /> americansalonmag.com. - Kelley Donahue

Previous Page  Next Page


Publication List
Using a screen reader? Click Here