American Salon September 2011 : Page-50

G OUR TOWN Pittsburgh Once a poster child for Rust Belt decline, Pittsburgh has come back strong. This former steel town is now a hub of entrepreneurship, with vital, diverse neighborhoods that nurture successful businesses like these three salons. —Karen Ford Izzazu Salon, Spa & Serata Weddings have always been big business at Izzazu, but owner Emilio Cornacchione never liked the way large parties disrupted the serenity of other patrons in the salon. When he and business partner Gino Chiodo opened a second location in Pittsburgh’s bustling downtown, they created a dedicated area just for party-sized groups, calling it Serata, an Italian word meaning “evening out.” Now Izzazu offers a Serata Soiree service for groups to prep and primp before special occasions. With 36 chairs in the 4,000-square-foot main styling area and nine more in the 1,000-square-foot Serata, Izzazu offers cuts, color, styling, texturizing and extensions. A dedicated spa offers nail services; skincare; massages; waxing; and a menu called Finishing Touches that includes makeup, lash extensions, and lash and brow tints. In stock: Dermalogica, IZ Haircare, Jane Iredale, L’Oréal Professionnel, OPI, Rene Furterer, Repêchage, So.Cap.USA Capristo Salon and Wellness Spa Founders Bruce and Carol Capristo opened Capristo Salon and Wellness Spa in its present location in upscale Shadyside 22 years ago. Today son Roman carries on, overseeing a staff of more than 30 in the 10,000-square-foot location. The salon offers cuts, styling and retexturing, while the spa offers facials, bodywork, nail services and waxing. The clientele is diverse. “The whole family will make an appearance—mother, daughters, even grandmothers!” Capristo says. The look is warm yet elegant. Capristo says his salon stays competitive by being fashion-forward while honoring its roots. “Some of our stylists have been here since Bruce fi rst opened the doors, and some are young, up-and-coming artists,” he explains. “Our laid-back atmosphere keeps our skilled staff intact and keeps clients coming back.” In stock: Moroccanoil, Sebastian Professional, Wella Professionals MCN Salon Three years ago when MCN Salon moved from its original location, the salon exchanged a repurposed warehouse with inadequate parking for a brand-new 3,900-square-foot space in the city’s up-and-coming East Liberty neighborhood. Owner Lisa McNamara says MCN’s existing clientele happily followed, while tons of parking (plus the proximity to a Whole Foods) brought in a new crop of patrons. “I think we probably doubled our revenue,” she says. MCN’s 14 stylists offer cuts, retexturing, perms and extensions, but are best known for their color creativity. “We pay attention to all of the details, which is also refl ected in the look of the salon,” she says. The space is loftlike, with high-end touches like granite counters, wood fl oors and custom-designed mirror panels. In stock: Bumble and bumble, Brazilian Blowout, Framesi, Kérastase, Moroccanoil 50 American Salon September 2011 P I T T S B 2 A U R 5 H , P SEPTEMBER 2011 2 1 3

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