American Salon January 2012 : Page 44

Beauty Lab Eight brand-new products you just have to check out MIZANI Taking Control A new professional service from Redken creates smooth hair with customized results. W hether your clients are looking for stick-straight strands, frizz-free curls or silky waves, Redken’s new Shape Control permanent smoothing treatment can deliver the results they desire. Formulated without formaldehyde, the new service features the Kera-Shape complex that contains shaping agents for permanent smoothing or curling, cationic conditioners for moisture and shine, and emollients for control and manageability. Additional benefits include faster styling time; a reduction or elimination of frizz; and increased shine, softness and condition of the hair. The Urban Curls technique thermally reconditions hair so it feels softer, smoother and shinier and controls frizz, and stylists can customize the clients’ curl pattern with a curling iron; the Cold Smoothing service relaxes curls, reduces volume and smoothes out frizz; and the Safe Straightening treatment straightens hair (using a flat iron), thermally conditions strands and minimizes frizz and volume. “The majority of smoothing treatments, such as Brazilian keratin treatments, currently available in salons are tied to serious health concerns about the ingredients used in them, including the cosmetic-grade solution of formaldehyde called Formalin,” says Elena Marchettini, Redken assistant vice president of marketing. “Redken’s new Shape Control system features the benefits of a Brazilian keratin treatment but is formulated without formaldehyde.” —L.A. 44 American Salon January 2012 LE MIEUX Rx Complex Serum, a new anti-aging formula by Le Mieux, offers fi rming benefi ts and the brightening effects of a vitamin C serum. Use twice daily after cleansing to increase hyaluronic acid and collagen production to reduce wrinkle depth. GKHAIR GKhair introduces a new formula called The Best, a Juvexin treatment that reduces stiffness in the hair for up to fi ve months of straight strands. A blend of proteins, Juvexin penetrates throughout the hair shaft, delivering moisture and restoring hair health. Avoid crunchy curls with Mizani’s new True Textures Curl Set, which provides moisture and fl exible hold. The jelly features anti-breakage ceramides, nourishing vitamins and oils and the vitamin B-rich True Texture Curl Care complex. ORGANIC SALON SYSTEMS A new certifi ed-organic pre-service product by Organic Salon Systems, Organic Connect Clarifying Shampoo provides powerful cleaning to prepare hair for color, perm or straightening services. It’s also free of sodium lauryl sulphate. PERFECTRESS The new Transformation Connections System of hair extensions by PerfecTress can be reapplied for three uses. Providing secure hold without adhesive, heat or solvents, the extensions add volume, high or lowlights and length. MAADISHA Utilizing only organic ingredients, MaaDisha introduces Shampoo9 and Soap5. The shampoo uses an Ayurvedic formula to remove buildup in hair, while the soap comes in fi ve different scents and combinations for varying skin types. LA-BRASILIANA La-Brasiliana’s Olio di Morocco argan oil hair products feature a nongreasy, light formula that restores the health of hair and protects it from humidity. The line consists of a treatment, shampoo, conditioner, styling cream, curling balm and mask. AGADIR A new fi nishing spray, Agadir Argan Oil Volumizing Hairspray includes Moroccan argan oil for shine and fi rm hold. The fast-drying aerosol mist is humidity-resistant and lightly scented with the brand’s signature fragrance. First Look WRITING: KRISTEN HEINZINGER (BEAUTY LAB); VEER.COM(TAKING CONTROL)

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