American Salon March 2012 : Page 40
Now you can create the perfect blonde shade with extra lifting creme alone or with any of our 3 pastel tones . “We can really lift hair, keep the condition, keep the shine, and yet create a really clean platinum fi nish to the hair just by using extra lifting creme on the hair — which I think is really unique.” IAN MICHAEL BLACK Aveda North American Artistic Director for Hair Color
