American Salon March 2012 : Page 52

ADVERTORIAL COLOR COORDINATION Mix or match to achieve an endless array of hues with new TIGI Copyright©olour Thanks to the pioneering innovations in TIGI Copyright©olour, the sky’s the limit when it comes to creating limitless color possibilities. “The line boasts a collection of fully intermixable shades that have been designed to be used alone, mixed and matched or layered and blended so that hue artists can create a customized color palette for every client,” says Richy Kandasamy, TIGI technical director in New York City. The new range includes 46 permanent, 21 demipermanent, four high-lift and nine Mix Master shades. It’s also enhanced with Creative Intelligence, TIGI’s exclusive system comprising perfectly measured pigments; specialized shade enhancers; and tonal-specific PPD-free dye blends that ensure consistent tonal and shade levels, improve color adhesion, shine and coverage, and deliver fool-proof intermixability between all shades and product types. The result? Colorists achieve total creative freedom within a controlled environment and 100 percent predictability. They also have less SKUs to deal with and more hues to offer, which means inventory costs can be kept to a minimum, reducing dormant stock and unused shades. “As an artist, I like taking a medium apart, manipulating it and stretching it to its fullest potential,” Kandasamy says. “The best shades are the ones I create—something that’s easily attained with TIGI Copyright©olour.”

TIGI Copyright Colour
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