SCREEN PLAY All Access The Redken Style Station app recently got a makeover. In addition to iPhone and Android smart phones, beauty pros will now have the opportunity to access the popular application via the iPad, where they can connect, share looks and exchange information with their peers in Redken’s online social community, The Break Room. Among the other new features are more than 1,000 easy-to-create, fashion-forward formulas using Redken’s new Chromatics color; a look book that showcases the latest hue trends and is also customizable so stylists can create personal portfolios; and a client consultation tool. Of course, stylists will also have a handy timer at their fi ngertips that prevents overprocessing by enabling them to set alarms for multiple clients with individual ring tones. “When conceptualizing this launch, we put the stylist fi rst by offering the tools and information they need along with the ability to customize the experience,” says Darienne Howe, assistant vice president of integrated communications for Redken. redken.com —K.D. BRIGHT IDEA CULTURAL OASIS Shin Salon In the heart of Santa Monica, CA, a bungalow-style retreat with a wooden façade is the home of Shin Salon , a relaxing sanctuary devoted to beauty. After spending nearly 15 years working in some of New York City’s premiere salons, master dry-cutter Shin An realized her dream of opening the eponymous salon last summer. Envisioning an intimate luxury salon that exuded peaceful simplicity and clean modernity, An relied on architect and close friend Suhail to create a tranquil aesthetic that guests would experience from the moment they walked through the discretely relocated side entrance. Upon entering the 1,160-square-foot space, clients are greeted by hand-carved wood panels that An refers to as “cultural tattoos” of her Korean heritage. The Asian-inspired details include intricately carved ceilings, hand-painted privacy screens, bright mosaics and a beautifully landscaped outdoor patio. Six dry-cutting and color stations and a single manicure and pedicure station keep the space feeling personal for guests to enjoy the range of hair and spa services that includes cuts and color, eyebrow threading, scalp treatments and a silk deep-conditioning treatment. At the front, the carefully edited boutique features offerings from Sachajuan Professional Haircare, Lafco Candles, Philip B, Jewelry by Sarah Magid and Brad Skin Care. —M.R. 38 American Salon April 2012 AT YOUR SERVICE Honing in on the importance of satisfi ed clients and happy employees, Hair Cuttery , which owns 850 salons across 16 states, utilizes a program called WOW Service for every guest visit. WOW, which stands for Willingness Opens Windows, consists of fi ve steps—Greeting, Consultation, Shampoo, Service and Until Next Time—and is used by all 12,000-plus Hair Cuttery employees. Employees are evaluated on their execution of the service model. Those who excel are honored through a number of events, with the ultimate celebration being an annual trip to Cancun for 300 of the company’s top WOW employees. “We made a declaration to incorporate WOW Service in our professional business culture and to deliver it 100 percent to every client,” says company owner and co-founder Dennis Ratner. “By committing to execute this as a strategy, the results are bigger tips, higher average customer sales, and loyalty to build a better-quality relationship between the stylist and client.” —J.T.