American Salon 0512 : Page 70
Daylight Savings Alleviate your clients’ summer hair woes by recommending products that guard against a barrage of environmental factors. As if the scorch of blow-dryers and styling tools doesn’t do enough damage to clients’ hair, the summer sunshine, salt water, chlorine and humidity subjects strands to a serious beating. To help clients maintain their hair’s healthy glow, Lori Zabel, a Redken Platform Artist at Dop Dop Salon in New York City, says you should equip them with products that protect against UV damage and dehydration. “The sun is the biggest culprit of summer hair abuse because people forget that sunscreen for hair is just as important as it is for skin,” Zabel says. Fortunately, products like Redken’s Color Extend Sun line and Paul Mitchell’s new limited-edition Sun Recovery trio help protect against sun damage. “Our customers’ active lifestyles demand a haircare regimen that keeps hair healthy while they’re soaking up the warmth of the sun, so we developed the new SolarVeil complex using sunflower seed extract, two powerful UV absorbers, and conditioners that prevent and repair structural damage,” says Kristin Firrell, vice president of product development at John Paul Mitchell Systems. Beyond sunscreen, it’s also important to recommend that clients use frizz-fighting leave-ins during the summer to tackle humidity, as well as treatments that lock in moisture. “Aveda Sun Care After-Sun Hair Masque contains morikue protein that restores hair weakened by the effects of sun and chlorine exposure that can be difficult to reverse if left untreated,” says Marianne Knutson, vice president of global marketing for Aveda. No matter what summer hair challenges your clients are facing, there is a formula designed to meet their needs. Here’s a look at some must-have problem-solvers. ✂ —Megan Rupp 1 2 3 4 5 6 7 8 1. Paul Mitchell Sun Recovery Hydrating Shampoo The lingering tropical scent isn’t the only thing your clients will love about this sulfate-free protector. The product helps quench parched locks and contains the SolarVeil complex to guard against UV damage. paulmitchell.com 2. Bosley Professional Strength Healthy Hair Scalp Protect Fortified with a powerful blend of marine, plant and biogenic extracts that helps prevent sunburnt scalps, this weightless formula also strengthens and thickens strands. bosleypro.com 3. Keratin Complex Straight Day Ideal for taming frizz and unruly flyways, this triple-action smoothing spray utilizes keratin plus an anti-humectant to lock moisture in while blocking out humidity and UV rays. keratincomplex.com 4. Redken Color Extend Sun After-Sun Shampoo This gentle formula removes salt and chlorine residue and features the exclusive Hydra-Shield complex with Soplexyl to banish UVA and UVB damage. redken.com 70 American Salon May 2012 5. Moroccanoil Frizz Control Formulated with argan oil to banish frizz, static and flyaways, this climate-controlling mist helps keep any summer ’do looking good. moroccanoil.com 6. Keune Care Line Sun Sublime Oil Enriched with olive-derived squalane oil, this water-resistant SPF 8 shield protects the hair and scalp from the sun while also moisturizing strands. keune.com 7. Aveda Sun Care After-Sun Hair Masque This treatment’s unique blend of shea butter, tamanu, coconut and palm oils restores moisture to sun-stressed hair; green tea extract, sunflower seed oil and vitamin E ward off free radicals; and wintergreen and cinnamon bark act as natural UVA and UVB inhibitors. aveda.com 8. Number Four Super Comb Prep & Protect Enhanced with soy proteins and the Liquid Purity complex—containing lemongrass, gooseberry, oatmeal and goldenseal—this sulfate-free detangler protects against UV damage and gently removes buildup. number4hair.com PHOTOGRAPHY: VEER.COM (BEAUTY)
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